J. C. Leyendecker

Background In this page we will be discussing the direct business, recent performance, customers, and competitors of JCPenney. JCPenney is one of the largest apparel and home furnishing retail store whose vision statement is “America’s Store.” They dedicate themselves to fitting the diversity of America through their style, quality and value. Across all their stores and at jcpenney.com, customers will discover a mass variety of products from their private label to national labels. The Business:

Analysis of the J.C. Penney Case Analysis The first store of J.C. Penney Company was opened in Kemmerer, Wyoming, on April 14, 1902, by James Cash Penney. In 1913, the company was incorporated under the new name, JC Penney Company. JC Penney is one of the largest veteran retail chain in American which has 110-year-old. The highest sales at all-time was $32.5 billion and the company occupies a large share of market in department stores. Then the market changed, the shopper has spent

Feinstein Graduate School AN ANALYSIS OF JC PENNY’S AND HOW IT RELATES TO COMPETITION WITHIN THE RETAILING INDUSTRY A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission…………………………………………………………….. 5 2.KOHL’S………………………..………… ………..……………………5

SWOT Discussion Strengths: J.C. Penney will be offering complimentary services with the addition of the “Town Square” into all J.C. Penney stores. Already they have been offering free children's haircuts every Sunday which has drawn much customer interest to the company. The new unique layout of the stores that Ron Johnson is pushing through will make the stores easier to navigate through. Customers will also have a unique experience from any other store with the additions of “Town Squares”

Management Style at JC Penney Introduction In the retail industry, it is hard for a business to abandon all its previous strategies, such as locations and advertising strategies to make a fresh start. However, that is precisely what JCPenney and has been able to accomplish numerous times. Founded over a hundred years ago, the firm has undergone mass renovations with each change in leadership. Moreover, recently, JCPenney, has been reinvented once more, under the leadership of President Michael Francis

advertisement,” maintaining the philosophy that price alone cannot foster customer loyalty; he believed that customer interaction was required for continued success (Bhasin, 2013 and Lutz, 2013). In 1914, the company was incorporated under new name, J. C. Penney Company, Inc. The headquarter was moved to New York City. By 1951, annual sales exceeded $1

J.C. Penney’s as a corporation has struggled to maintain a consistent brand, identify with their target audience and change to meet consumer needs. J.C. Penney’s between 2004-2009: The Ullman Era In the early Millennium, between 2004-2009 CEO Mike Ullman started J.C. Penney on a trend that would lead to their massive debt and near failure in 2012. Ullman’s leadership started strong, “For three years, Ullman was hailed as the man who was remaking a legendary retail brand. Not rescuing it. Not saving

J.C. Penney’s financials display fallen revenue of nearly twenty-seven percent since 2012, with its lowest revenue reported in 2014. The company has also reported a net loss since 2012, including losses of over 1.27 billion dollars in 2014. Moreover, J.C. Penney’s earnings per-share has been negative, which indicates how much money the company lost per share of outstanding stock. Additionally, from 2012 to 2016, J.C. Penney’s book value per-share has decreased by seventy-three percent. This indicates

Introduction The focus of this study will be centered on one of the biggest names in American retail. The department store chain of interest for this case study was established in 1902 by a high school graduate (The Editors of Encyclopedia Britannica, n.d.). Accordingly, the rudimentary thesis of this study will be for us to address distinct elements of this company’s pricing strategy. That, the new Chief Executive Officer (CEO) introduced as a tactic for surpassing the competitors of this particular

Running head: Financial Analysis 1 Financial Analysis for J.C. Penney and Target Sabrina Earnest Columbia College Author Note This paper was prepared for Business Finance 350, taught by Professor Campbell. Running head: Financial Analysis 2 Abstract Running head: Financial Analysis