J. C. Penney-Chicago Store

JC Penney Company Overview JC Penney Co. Incorporated was founded in 1902 in Kemmerer, Wyoming by James Cash Penney and William Henry McManus. Today JC Penney offers a range of family apparel, jewelry, shoes, accessories, and home furnishing products through a chain of department stores and their company website. JC Penney, headquartered in Plano, TX, operates in the United States and Puerto Rico, with a total of 1,108 stores. JC Penney also offers its products through a catalog channel.

J.C. Penney Company J. C. Penney Company Inc. is a major retail company which sells merchandise and services to consumers through its department stores and through its internet website jcp.com. It operates about 1100 department stores throughout United States, Alaska and Puerto Rico. It sells family apparel, accessories, jewelry, beauty products and home furnishings. In addition, the company provides its customers with services as styling salon, optical, portrait photography and custom decorating

JC Penney J.C. Penney is a retail department store that was found by James Cash Penney in 1902. Currently it has 1013 department stores in 49 states and Puerto Rico as of January 28, 2017. JC Penney is one of the largest department stores in the US that sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JC Penny. In additions, the department stores provide a wide range of services to customers including styling salon, optical, portrait

The problems that JC Penney is experiencing have been brewing for years. Before Ron Johnson took over and accelerated its decline JC Penney was having difficultly maintaining a profit. There is no denying that JC Penney is not the retail giant that it used to be. However, when looking at the sales and revenues of the company they still manage to sell billions of dollars worth of merchandise to consumers. Therefore, even though JC Penney’s customer base has been shrinking, the ones that are left still

I believe the overall alignment among the elements of consistency is well structured, JC Penney addresses their vision, mission, and goals and implement the strategy to accomplish these goals. Whether these strategies will be successful only time will tell us because there are risks and uncertainty that can turn a good strategy into a disastrous. The alignments among the elements of consistency, I believe is an ok fit because JC Penney’s strategy and the capabilities can be done internally, but

early Millennium, between 2004-2009 CEO Mike Ullman started J.C. Penney on a trend that would lead to their massive debt and near failure in 2012. Ullman’s leadership started strong, “For three years, Ullman was hailed as the man who was remaking a legendary retail brand. Not rescuing it. Not saving it. Just remaking it. Making it more nimble. More hip. Not your mom’s department store. Not any more. Now it was the department store of the future. Sephora, Mango and Liz Claiborne,” (Guinto, 2011)

per-share has decreased by seventy-three percent. This indicates that investors’ evaluation on the price of the company’s common stock has become more pessimistic. More importantly, J.C. Penney has not paid dividends since 2013. Eliminating paying dividends to shareholders is a clear indication that the

Introduction The focus of this study will be centered on one of the biggest names in American retail. The department store chain of interest for this case study was established in 1902 by a high school graduate (The Editors of Encyclopedia Britannica, n.d.). Accordingly, the rudimentary thesis of this study will be for us to address distinct elements of this company’s pricing strategy. That, the new Chief Executive Officer (CEO) introduced as a tactic for surpassing the competitors of this particular

Running head: Financial Analysis 1 Financial Analysis for J.C. Penney and Target Sabrina Earnest Columbia College Author Note This paper was prepared for Business Finance 350, taught by Professor Campbell. Running head: Financial Analysis 2 Abstract Running head: Financial Analysis

|JC Penney Case Analysis | | | |Strategic Management Graduate School of Management | |Southern Nazarene University | |