Jean Chastel

Introduction The purpose of this account planning report is to conduct and analyse consumer research data regarding Levi Strauss & Co. jeans and their need to focus on the Australian male youth market. Levi Strauss & Co. has lost their competitive edge throughout the years and is looking to re-establish their brand and entice new consumers to purchase their products. Throughout this report I will develop a consumer insight to the campaign, draft a set of communication objectives and offer other recommendations

Blue Jeans, the Ultimate American Icon Gold was discovered in California in 1849. This resulted in more than eighty thousand American’s rushing to California. The pioneering spirit spread and by 1890, the West’s population reached nearly 17 million. The west became the most racially diverse part of the country. All were in search of a better life for themselves and their families, seeking what would become known as the American Dream. During this time innovation and creation were prompting remarkable

in 1853. It is the global leader in denim jeans in more than 110 countries in which it markets its products. The company is also one of the world’s largest branded apparel companies in which it designs and markets jeans, casual wear, and related accessories for men, women, and children under the Levi’s®, Dockers® San Francisco, and Signature by Levi Strauss & Co. ™ brands. (LS & Co. 2009) The company has realized the need of women’s only jeans stores and sees the opportunity to capitalize

You can’t miss the nip in the air, and as the year draws to an end, the mercury is going to dip even further. This also means it’s time to pull out all those colourful woollies that have been languishing in the cupboard, and maybe buy some new ones to stay in sync with the season’s trends. Gone are the days when the over-sized woolens came in monotonous and boring winter shades. Now, you can splurge on colours and watch your child radiate the brightness. Red is big for girls and boys, and the metallics

Guys magazine (page 13), for denim apparel falling under the Buffalo David Bitton (BDB) brand. In the advertisement, Adrian Grenier, a celebrity best known for his lead role in the TV series Entourage, endorses BDB’s denim apparel, wearing their jeans and a denim jacket. BDB was founded in 1985 in Montreal and today it is an industry leader offering denim clothing in 18 countries and spanning 3000 locations throughout the world. In North America the brand can be found in many department stores

he rubbed his chin and caressed his beard then brushed the lint and dirt out of it. He brushed his hair and trimmed off the sides of hair hair so he doesn’t get it mixed up with his beard. He gotten dressed in a nice flannel and worn out boot cut jeans with size 14 ankle high boots. His best friend and crush barely woke up and looked over at Kimchie, “morning puppy” he sat up. Kimchie walked over and sat next to him, “morning Wally, sleep well last night?” Wally leaned over and gave him a hug, Kimchie

The 1960s were an age of fashion innovation for women. The (“1960s In Western Fashion”) article stated. Which is completely true, since the 60’s helped develop a new path of modern fashion for today's world.In the 60’s people were finally more open to being more bold with their clothing chooses instead of being like the norm, everyone basically did their own thing.Fashion in the 1960’s changed the way the people think of and wear Fashion today. Without the 60’s outbreak of bright and colorful fashion

Once a close friendship is built with someone, eventually, a relationship with their mothers has to be established; whether it is a close or just a comfortable relationship. We all have felt or acted a certain way toward our friends’ mothers. The friendships I have established with some of my friend’s moms are handled at different extremities, ranging from “nice weather we’re having” to the coffee talks. Each has a different personality that allows us to classify them into certain groups; some are

The 70’s v. 2017 Life in the 70’s was very different than it is today. When you compare the 1970s to 2017 you can see the huge differences, and maybe some similarities. A lot has changed since the 70’s, including the style, lifestyle, pop culture, and more. Since the 70’s a lot has changed, we have changed in some ways and are similar in more ways than one. Here are the differences and similarities between the 70’s and today, 2017. In the 70’s the first president of the decade was Richard Nixon

Who are you? Who am I? We are different, but we get judged, every day, every hour, every minute people judge you, on your appearance, on your style, on your attributes. Yet they don’t even know you. It is proven that in the first few moments of meeting someone, we form an opinion of them. Our society's biggest downfall is that we define people on stereotypical judgements. One of the clearest examples in today’s society is Donald Trump. He claims to ban all Muslims to enter the USA. That is a stereotypical