Jean Reno

A high school math class in the center of New York City echo’s the sounds of excitement and chatter as the news broke that the final class was cancelled. At the center of the room a huddle of teenagers show off their latest pair of joggers they picked up at Pac sun while another group admires the quality of a classmate’s J Crew shirt. Unexpectedly, their invested conversation about apparel becomes halted when a student walks by in a pair of cargo shorts. The group murmurs and, in moments, erupt with

When I left his shop, I went to a couple different stores to buy clothes. I bought the girliest clothes I could find, and I tried on a variety of different clothes, from skirts, to skinny jeans, to leggings. When, I walked into the dressing room I felt like everyone in the world saw me going in there with girl clothes it was really embarrassing. I finally got the first outfit on it which took for ever just to put it on. But when it was

friends call him alex. He is 18, he isn't really popular but he isn't a nobody either. He is pretty naive and confident. He is a dirty blonde, with greenish hazel eyes, he has a normal build. He’s usually seen wearing a jacket, a shirt and some blue jeans with sneakers. He likes bands/artists such as Ed

Introduction: This paper deals with the marketing strategies for the Levis Strauss brands to become the top brand in the world in various kinds of jeans and other apparels. Levis Strauss is having the 75% share in the GWG but allowed them to maintain in their own way. The GWG was also the first to produce pre-washed jeans and had a good position in the market. GWG and Levis Strauss Canada were concentrated on the high class people and not much concentrated on the retail market with this one

self-confidence — which, I believe, does make the woman.” (educators.fidm.com). This observation simply means that a woman’s appearance can have a tremendous influence on how she really views herself. Two advertisements from the world famous Levi’s Jean Company portrays this concept of self. One advertisement from a Seventeen magazine published in 1954 presents four women standing in a posed position, showcasing various types of Levi clothing attire. Another advertisement, published fifty years

went beyond just the pair of blue jeans and is used to make shirts and jackets, increasing its value as a fabric. I strongly believe that there are very few articles of clothing that are as versatile and easy to wear as a pair of jeans. With that said, I feel that jeans will be a staple in fashion for both men and women for many years to come. The origins of denim come from a man named Levi Strauss, who saw a need for type of pants that would last longer. The jeans would mostly be used for laborers

INTRODUCTION: Both the Levi and Lee brands are pioneers when it comes to denim. Both brands began in the 17th century, Levi's beginning in 1853 and Lee beginning in 1889. (www.leejeans.com, 14/9/05) (www.levistrauss.com, 14/9/05) Levi Strauss and Company is one of the largest brand name manufacturers in the world. The company itself was founded by Levi Strauss, a Bavarian immigrant to the United States. During the gold rush era, Strauss began to produce trousers sewn from tent canvas to meet

This addition, as tiny as it was, greatly impacted the company. Within a year, 20,000 pairs of these jeans were made (Goldish 34). Until his death in 1902, Levi Strauss continued to improve the quality and appearance of his products. Trademark additions still present today include two orange arcs sewn into the back pockets and a leather patch of, “two horses trying to pull apart a pair of Levi’s jeans. The company wanted to show just how tough it’s fabric really was,” (Goldish 35) . Following the originator’s

Wrangler on the other hand managed to connect with young people very well. The 501 five-pocket Jeans by Levi’s had been launched in the mid-1980s with a large TV campaign. This was very successful and sales began a twelve year rise for LEVI’s. But in the

contain many of the same brands however they both have a different approach to how they display the brand. I focused on Levi’s for men and within the Levi’s department there was other garments and accessories other than jeans. The assortment in JCPenny was clearly superior. Other than jeans they had long sleeves, graphic long sleeves, flannels, winter jackets, denim jackets, socks, underwear, belts, and a variety of hats. Every section was well stocked and had numerous different sizes. In addition every