Jetblue Essay

Page 1 of 47 - About 461 essays
  • Jetblue

    596 Words  | 3 Pages

    JetBlue Airways Corporation (NASDAQ: JBLU) is an American low-cost airline with its main base John F. Kennedy International Airport, also in Queens. In 2001, JetBlue began a focus city operation at Long Beach Airport in Long Beach, California, and another at Boston's Logan International Airport, in 2004. It also has focus city operations at Fort Lauderdale – Hollywood International Airport and Orlando International Airport. The airline mainly serves destinations in the United States, along with

  • Jetblue

    3939 Words  | 16 Pages

    JetBlue Questions for Discussion 1. Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices? * First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need. * JetBlue customers to contract your travel company this time JetBlue, wanted a good service during

  • Jetblue Airways

    1854 Words  | 8 Pages

    STRATEGIC MANAGEMENT & POLICY COMM 4005 / SP1 MODULE 3 JETBLUE AIRWAYS: A CADRE OF NEW MANAGERS TAKES CONTROL JETBLUE AIRWAYS Question 1 David Neelman’s original strategic vision was to ‘bring humanity back to air travel’ through combing low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. David’s strategic vision is a good one, but the strategic objectives, strategy development, and implementation and execution should be modified to

  • Jetblue Airways Corporation ( Jetblue ) Essay

    789 Words  | 4 Pages

    JetBlue Airways Corporation (JetBlue), often called “New York’s Hometown Airline,” operates in the airline industry. It was incorporated in August 1998, began service in February 2000 and by the end of 2013 had grown to become the fifth largest passenger carrier in the United States based on revenue passenger miles. According to the JetBlue website (2014) in 1999, David Neeleman announced his plans to launch a new airline, “New Air.” By the end of 2000 JetBlue had reported $100 million in revenue

  • Case Study Of Jetblue

    1541 Words  | 7 Pages

    JetBlue Airways Corporation, JetBlue for short, is one of the biggest air travel company in the United States. JetBlue is the 6 largest airline in America. The company is headquartered in the Long Island City neighborhood of the New York City, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah, and Orlando, Florida. During it operation, JetBlue has faced up with many tragedies and problems. Typically is the problematic flight

  • Jetblue Case Analysis

    1111 Words  | 5 Pages

    JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe, reliable and low cost-airline. Neeleman managed to achieve this partially by hiring

  • Jetblue Organizational Plan

    761 Words  | 4 Pages

    Organizational Plan Introduction JetBlue is known as the airline that promises, and also delivers. JetBlue delivers Air flight of the future, with new jets and the lowest fares available. JetBlue has proved to the world that one can have it all. JetBlue’s Airways started in 2000 with the mission as stated by the founder Neeleman: “to bring humanity back to air travel by offering passengers low fares, friendly service, and high-quality product” (Ford, 2004, p.139). JetBlue has five core values that they

  • Jetblue Negative Issues

    881 Words  | 4 Pages

    major airlines in the United States, JetBlue was known to be one of the highest in customer service (Argenti, 2017, p. 102). They were ranked the highest because they served and valued their customers to the best they could, and tried to provide them with the best service during their flights. JetBlue served their signature Terra Blues potato ships, free satellite television in every leather seat, legroom, among other attentive services (Argenti, 2017, p. 102). JetBlue had a valuable reputation; however

  • Jetblue Case Study

    2073 Words  | 9 Pages

    JetBlue and Song: Competitive Rivalry between Low-Cost Carriers Case Analysis 2 Kathleen Quicho Prof. Rosalinda B. Lacerona Faculty, MGE 11A Time Context 2013 (Present) JetBlue is a United States domestic airline company who operates on a low-cost principle which translates into cheaper airfares to its customers. In February 2007 JetBlue underwent a particular event that could have been its last. Since its beginning in 1998 JetBlue became the 11th largest company in the industry

  • Jetblue's Case Analysis : Jetblue

    1241 Words  | 5 Pages

    Dynamic JetBlue Airways is socially, monetarily and ecologically mindful organization, with a brand picture that separates it from its opposition, with proceeded with maintainable business works on bringing about progress. JetBlue has continued 100 million travelers, with a normal of more than 800 day by day flights and serving near 100 goals in the United States, the Caribbean and Latin America. The aircraft utilizes different techniques, for example, interlining to meet more purchaser requests