JetBlue Airways Corporation (NASDAQ: JBLU) is an American low-cost airline with its main base John F. Kennedy International Airport, also in Queens. In 2001, JetBlue began a focus city operation at Long Beach Airport in Long Beach, California, and another at Boston's Logan International Airport, in 2004. It also has focus city operations at Fort Lauderdale – Hollywood International Airport and Orlando International Airport. The airline mainly serves destinations in the United States, along with
JetBlue Questions for Discussion 1. Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices? * First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need. * JetBlue customers to contract your travel company this time JetBlue, wanted a good service during
STRATEGIC MANAGEMENT & POLICY COMM 4005 / SP1 MODULE 3 JETBLUE AIRWAYS: A CADRE OF NEW MANAGERS TAKES CONTROL JETBLUE AIRWAYS Question 1 David Neelman’s original strategic vision was to ‘bring humanity back to air travel’ through combing low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. David’s strategic vision is a good one, but the strategic objectives, strategy development, and implementation and execution should be modified to
JetBlue JetBlue was merged in August of 1998. It is an American low-cost carrier and is the 6th largest airline in the United States. The corporation is head quartered in the Long Island City community of the New York City region of Queens. Its main stream is at John F. Kennedy International Airport. JetBlue transports services across the United States, the Caribbean and Latin America. Next, with JetBlue being a low-cost carrier, they are currently working on growth plans to help bring in more revenue
JetBlue Airways Corporation is one of the few American low-cost airline and the 5th largest airline in the United States. JetBlue carries more than 35 customers each year to 96 cities in the U.S., Caribbean and Latin America with an average of 925 flights. JetBlue Airways Corporation is a publicly traded company. The top 5 shareholders are Dave Barger, Joe Clinton Peterson, Robin Hayes, Mark Powers and Frank Sica accordingly. Dave Barger is the largest shareholder with approximately 860, 000 shares
JetBlue Case Study Team 22 MIS 6713-601 Fall 2014 Austin Blake Tyler Richardson Alvin Tsang Carolyn Wanczyk Executive Summary Objective The purpose of this report is to provide the management and stakeholders of JetBlue a plan of action on possible options to increase revenue generated through marketing. By examining the marketing team’s proposals through the DECIDE model this report details what proposals should be funded, which should not be funded, and new ideas for marketing revenue
JetBlue Airways Corporation, JetBlue for short, is one of the biggest air travel company in the United States. JetBlue is the 6 largest airline in America. The company is headquartered in the Long Island City neighborhood of the New York City, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah, and Orlando, Florida. During it operation, JetBlue has faced up with many tragedies and problems. Typically is the problematic flight
Introduction JetBlue Airways is a passenger airline founded in 1999 by David Neeleman. Neeleman aimed to provide the customer with first-rate service at reasonable prices. In order to ensure this strategy, JetBlue had to recruit and hire the right people to complement its core values. The company encompasses five core values: safety, caring, integrity fun, and passion. JetBlue uses a targeted selection process to identify employees which fit the company values. However, this approach can lead
JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe, reliable and low cost-airline. Neeleman managed to achieve this partially by hiring
Organizational Plan Introduction JetBlue is known as the airline that promises, and also delivers. JetBlue delivers Air flight of the future, with new jets and the lowest fares available. JetBlue has proved to the world that one can have it all. JetBlue’s Airways started in 2000 with the mission as stated by the founder Neeleman: “to bring humanity back to air travel by offering passengers low fares, friendly service, and high-quality product” (Ford, 2004, p.139). JetBlue has five core values that they