4.0 Findings The next four sub-sections discuss the main findings revealed from the reviewed articles. These are the findings below. 4.1 Global Corporate Giant McDonald’s is a global fast food giant with presence in numerous countries for a long period (Gasparro and Jargon, 2011). The corporation has evolved over years to offer fast food services first in America then to the rest of the world. As a result, the corporation has a global orientation regarding its culture due to the aspect of operating
Screening Unit (NBSU) and its aim is to critically evaluate the use of the GAP model approach towards measuring customer satisfaction. It will further explain the advantages and disadvantages of this tool for managers to measure service delivery at NBSU. Further, it will assess the quality of the service which is being provided by NBSU based upon the results of their recent patient satisfaction survey. Furthermore, it will compare and contrast the different perceptions of the service received by the two patient
Literature review: Customer satisfaction has been a famous topic in marketing practice and study research since Cardozo's (1965) earlyl study of customer effort, demands and satisfaction. In spite of many try to measure and explain customer satisfaction, there still does not show to be a accord regarding its explanation (Giese and Cote, 2000). Customer satisfaction is typically outline as a old used estimate judgment concerning a specific product or service (Gundersen, Heide and Olsson, 1996). It
industry can be easily taken away if they fail to stay relevant and widen the gap between themselves and its competitors. By taking a more customer-centric approach to its business, BreadTalk will not only be able to address the issue of low customer satisfaction levels but also better meet consumers’ needs and wants, improve its bottom-line and expand its customer base as well as further differentiate itself in a relatively homogenous industry that has become increasingly competitive. All of the above
Literature Review Part One: Customer Satisfaction 2.1.1 Introduction to Customer Satisfaction: Customer Satisfaction is one of the main topics rises recently. Before years there was a revelation of a customer service to concentrate on customer, to treat with him in a better way, to please and fulfill his demands of the customer. In order to achieve that, researchers analyzed the customer population then took random samples and after that generalized the results and came with procedures to treat
Integer for all x_ij Since the amount of juice to sell is in units of plastic bottles e.g., two bottles of orange juice, all decision variables must be an integer. Binary integer for all y_j Since this variable is used to decide whether Coles will sell the juice brand or not, all decision variables must be either 0 or 1. Maximum shelf space capacity “per day” Coles sells only two categories of juice products in 1litre and 2 litre bottles and the shelve space available at each of the Coles branches
that the goods get to the customer in good condition and on time among others. This is achieved through efficient and effective production and distribution logistics. Customer orders may face delays in delivery and therefore not meeting customer satisfaction, which could cause problems with customer retention. Analysis of data helps in coming up with the best actions that a manager or a CEO should take. This paper seeks to discover the factors that affect distribution in any given organization.
iii. The Constraints There is always a scarcity of resources such as man, money, machine, material, time, space and others. The availability and usage of these resources by various activities are represented as linear equalities and inequalities in terms of decision variables. An LP solution may be accepted provided these constraints are satisfied by it. Along with resource constraints, one more assumption that act as a constraint is known as “non- negativity” constraint or restriction. As per this
Executive Summary Dubai is growing into one of the world’s most well known travel destinations. With this comes the insurmountable competition between rival resorts and hotels in the pursuit of excellence and customer satisfaction. It is this pursuit of excellence and customer satisfaction that brings an establishment’s operational management to the forefront of an executives mind. This report has been compiled to analyse Wendy and David’s experience at The Creek Hotel in Dubai in order to identify possible
According to recent work conducted by Kim & Ng (2008), it is concluded that food quality is the strongest predictor of customer satisfaction and revisit intention. This finding is consistent with earlier work of Pettijohn et al. (1997) and Sulek and Hensley (2004). Food service highlights the quality of service delivered by the staff, how helpful staff are to consumers and waiting