Juice bar

Boost juice bar formed in the year 2000 with the first store located in Adelaide, South Australia and is now has an international chain of retail outlets that specialize in selling fresh juice. The company now expanded internationally with stores situated in Asia, Europe, Russia and Middle Eastern through the use of franchising. In this report we will explain how boost differentiate its products from their competitors and discuss the macro-environmental forces that could potentially impact on the

BOOST JUICE: Boost Juice was founded by Australian born, Janine Allis. The product advocates healthy living. This is now an extremely successful franchise business and the fastest growing juice bar chain of stores and products in Australia. The product Boost juice started off as an yoghurt product and after patenting the product, the juice was born. The stores: The Boost Juice operates through Franchise stores which is a very successful marked ploy because the owners realized that unless people

Both markets, the food and beverage sector and the bar business, are competitive markets. However, a venue that combines a juice bar during the day with a cocktail bar during the night is quite unique, especially in the Jacksonville metropolitan area. Hence, the competitors have to be divided into Tamarin Juice Bar competitors and Tamarin Cocktail Bar competitors. Direct competition of Tamarin Juice Bar are other juice and smoothie bars. The density of those places in Jacksonville is rather low

reinventing healthy juices for the consumer market, just like Starbucks reinvented coffee beverages. They wanted to create their juices and products with the idea that “healthy” can also be affordable and taste good, yet at the same time leave their consumers feeling refreshed and rejuvenated. In order for their products to deliver this “natural” feeling for the consumers, the couple demanded that fresh deliveries happen at each Nekter location six days a week. Their first Nekter Juice Bar opened in Costa

Introduction The Boost juice bar has been introduced in 2000 when Janine Allis, mum of three sons and one daughter decides to create something’s that is healthy and delicious to their children .At that time, there were also lacking of the beneficial food store and the rate of obesity were increasing day by day. So, Janine Allis decides to make something that can replace fast food or healthy fast food alternative. This drink is not only delicious, but can give good benefit of the human body. Nutritionist

Sustainable Practices and Issues of BOOST Juice: At Boost we understand the environment necessities and its scarcity, so we always try to reduce impact still providing the best quality juices and smoothies. (The Food Institute Report, July 21, 2003) Towards the technology Allis always says that whenever she saw some new technology, she always thinks how that technology affects her business without affecting environment. We also try to use technology by giving knowledge about health to our customers

1. Conduct an environmental scan for Jamba Juice as it considers a new juice bar to open near your university. Identify factors that you think have an impact on the juice bar market, and indicate whether these factors would tend to enhance opportunities or represent threats. Evaluating information on events occurring outside the organization and identifying trends is environmental scanning. Trends are determined through the forces of social, economic, technological, competitive and regulatory

selling fruit juices and smoothies, Boost Juice Bars (Boost Juice, n.d.). According to Boost Juice (n.d.), Boost Juice offers an array of healthy products mainly juices and smoothies that are free of preservatives, artificial flavours, and colours. Besides, Boost Juice also sells a range of healthy snacks which includes wraps, fresh yogurt, muesli bars and soups (Boost Juice, n.d.). Back in 1999, Janine Allis took a trip to the United States and something caught her eye (Boost Juice, n.d.). Everyone

Environment analysis for Boost Juice Bar Summary 1. Macro environment analysis: the major externals which affect company’s decision making, marketing strategy and performance. It includes: (1) Economic environment, the economic factors influence consumer behaviour. (2) Technological environment, externals in technology that affect company’s performance. (3) Political and legal environment, factors related to policy and law that influence company’s operation. (4) Cultural and

Introduction Boost juice bar has been introduced in 2000 when Janine Allis, mum of three son and one daughter decides to create something’s that is healthy and delicious to their children .On that time, there were also lack of beneficial food store and the rate of obesity were increasing day by day. So, Janine Allis decide to make something that can replace fast food or healthy fast food alternative. This drinks is not only delicious but can give good benefit to human body. Nutritionist and naturopaths