Kevin Plank

years old Kevin Plank had made an observation during football practice one day. The former captain of the University of Maryland football team noticed that compression shorts worn by the team managed to stay dry during practice. From this material he created moisture wicking gear which Under Armour is known for (Under Armour Startup Story, 2014). Just like many startup companies, Under Armour’s original funding came from Kevin Plank’s college savings and personal credit card debt. Plank had saved

Under Armour was started in 1995 by a man called Kevin Plank. A young college graduate made it his goal to find a new kind of T-shirt for athletes. Kevin found the kind of fabric he was looking for, went to a tailor and had numerous prototypes made. Kevin then handed these prototypes out to friends that he had known from playing football for his a large portion of his life. His old teammates too these products, spread the word and before Kevin knew it he was selling thousands of shirts to athletes

established in 1996 by former University of Football Player Kevin Plank. Plank seen the need for a more comfortable and lightweight workout gear that would keep athletes cool and dry throughout high level of physical activities. Kevin Plank first designed a T-shirt made of synthetic material that would keep sweat off the skin, regulate body temperature avoiding a discomfort from sweat absorbed apparel. The company was originally named KP Sports after Plank, in 2005 the company then changed its name to Under

Under Armour 1. Under Armour was founded in 1995 by Kevin Plank. Kevin played football at the University of Maryland and noticed how often he and he’s teammates had to change their undershirts because of all of the sweat they absorbed. The sweat the shirts absorbed made the shirts much heavier and more uncomfortable. He then noticed that the compressions shorts he was wearing were not nearing as heavy and didn’t absorb the sweat the shirt did. This one simple observation kick-started his experimentation

Kevin Plank, the founder of Under Armour sports apparel line is a brilliant businessman. This former college football player started making work-out T-shirts from his grandmother’s basement; seventeen years later, the company is generating billions of dollars in revenue. Kevin Plank has created a brand that is more than just a fancy success story. The Under Armour’s mission in the sporting goods industry is to “make all athletes better through passion, design, and the relentless pursuit of innovation

1.0 Executive Summary Under Armour is a company that always strives to do better. They are currently trying to expand globally. While Under Armour has higher quality than most of its competitors, the cost of their merchandise is still a lot less than competitors. There are many threats to a highly-competitive sports clothing company such as Under Armor. Like many companies in the retail industry they are faced with the increasing costs of their materials and shipping expenses. Under Armour is trying

shirts. Kevin Plank started the company because he was frustrated at his two a day practices. He had to wear the same sweaty and wet cotton T-shirt all day. Kevin tried everything for a solution to his two a day practices and could not find one. He decided to make shirts that wouldn't get so wet when you practice. Some of his teammates wanted his shirts, so he started to sell them. Instead of pursuing a professional football career he decided to grow his company Under Armour. Kevin Plank founded

football player Kevin Plank. • Originally started with a simple plan to make a t-shirt that provided compression and wicked perspiration off your skin instead of absorbing it. • “Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.” • In 1999, Plank and his team signed on to supply product for the film Any Given Sunday. In the film, the football team wears Under Armour apparel and accessories in key scenes. Later, Plank bought his first

Under Armour 1. Introduction Under Armour is one of the leading manufacturer, marketer and distributor for branded sports apparel, footwear and accessories, for both men and women. The company was founded in 1996 by Kevin Plank, a former football player for University of Maryland. The company has its headquarters at Baltimore but sells its products in most countries across the world. Additional regional offices are located in Amsterdam 's Olympic Stadium, Hong Kong, Guangzhou and Denver among others

sports wear is a great fix to the business of sports because it give the entire step of the sports industry. When introduction Under Armour sportswear must have to understand the creator of Under Armour CEO Kevin Plank. To begin with, Former university of Maryland football player Kevin Plank