KFC

Executive Summary The following task is a comparative analysis between McDonald’s and KFC (Kentucky Fried Chicken). The task provides an overview of the different factors that differentiate the services provided by the two biggest fast food franchises in the world. There is now a demand for food that is healthier, affordable and great tasting. The competition between the fast food restaurants has strengthened over the years. Thus, allowing for each of the franchises to expand and better the quality

AND EVALUATE MARKETING OPPORTUNITIES Kentucky Fried Chicken (KFC) DIPLOMA OF BUSINESS Candidate 's Name : | M. Turab Hussain | Assessor 's Name : | | Student ID : | | | | | | Submission Date: | | Table of Content History KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served

OVERALL MARKET PROSPECTS AND COMPETITION Yum! Brands, Inc. reported annual earnings of 3.09 per share in 2014. The company expects at least growth of 20% on the EPS in years to come. Yum Brand operations in International business made performance improvement by increases the sales by 14% and 24% unit growth Yum! has vigorously expanding into foreign countries in the past five years. Yum! Brands are making substantial investments and committed to its path of growth in its various strategies, even

Many food fast chain giants such as KFC and McDonald’s have been suffering scandal in recent years. They illegally provided unsafe food to customers which results in that they are losing customers’ trust. It is a great opportunity for Havana to compete with the existing fast food restaurant in China since Havana promises to offer fresh and healthy food. Havana’s main domestic competitor Chipotle has plan to expand to European market. However, Chipotle has not considered entering Chinese market yet

Background details: “Yum! Brands is a United States-based fast food company formed in 1997 from a spin-off of PepsiCo’s fast food division. In 2014, KFC had the largest number of restaurants within the Yum! Brands group.” (Portal, 2014) Statistics and facts on Yum! Brands “Today, the company owns and operates restaurant chains Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell and WingStreet. In terms of revenue, Yum! Brands is the third largest quick service restaurant company in the world after McDonald’s

Kentucky fried chicken, also known as KFC, have made many commercials over time. This analysis is on a specific old commercial, sadly of unknown age, but probably from around 1950-1960. The commercial in question is found on YouTube, and it’s made in USA. KFC is a fast food chain that sells fried chicken, amongst other things, and is especially popular is the US. To summarize the commercial it starts with a few women being displayed, all thinking about what to serve for dinner. Luckily Colonel Sanders

Marketing plan A/Executive summary In the context of economy, people are busier. Some people don’t have enough time to prepare meals at home; fast food may be one of the best choices instead of going expensive restaurant. Therefore, the company is going to open a fast food restaurant in Hanoi. The company buys a fast-food franchise of McDonald. McDonald’s corporation is the world’s largest chain of fast food restaurants; the company sells hamburgers, French fries, chicken, etc. There are many

began to serve chicken in his adjacent living quarters. In 1935 Sanders became Colonel Sanders, commissioned by the Kentucky Governor. A symbol was born. Although Colonel Sanders image was not officially affiliated with a franchise, now known as ‘KFC’ (Figure 2), until 1952 the mystic and noteriety of his chicken grew and spread. In 1940, Sanders finalised his ‘Secret Recipe’ and reverted to pressure frying chicken instead of pan frying. The recipe is now known as the ’11 Secret Herbs and Spices’

Financial Analysis Report (FAR) YUM! Brands, Inc. The fast food and quick service restaurant industry consisted of about 945,000 restaurants representing approximately $552 billion in annual sales. The industry is highly fragmented, with the top 50 companies holding about 25% of industry sales and is intensely competitive with respect to food quality, price, service, convenience, location and concept (Hoovers 2009). The major companies of the industry include McDonald’s, Burger King,

Business Ethics Case Study #1 Starbucks Starbucks is a business that has been around since 1971 serving a various amount of coffee for people all around the United States. This business started in the city of Seattle with getting port of coffee from around the world. Today they are international business getting in approximately $11 billion dollars a year. With this being said Starbucks is a very high pace, high traffic environment with all the stores giving a home feel to them so when you order