KFC

International Business Introduction of the Company Yum! is an American fast food company and one of the world’s largest fast food restaurant companies with presence in over 125 countries, operating the licensed brands which are famous worldwide e.g. KFC (Kentucky Fried Chicken), Taco Bell, Pizza Hut, A&W Restaurants, Long John Silver’s and the Wing Street. The company was founded in year 1997 as Tricon Global Restaurants, Inc., later in the year 2002, the company acquisition with Lexington, Kentucky

China is one of the most talked about countries in the world today. There are many reasons for this, but first one of the most obvious would be the recent incline in economic development. Since the early 1900’s China has expanded its economy to record highs. This economic boom is driven off of the countries build up of product driven economics. Many of the products are wide ranging, but of the jobs and exports have been created from the recent technology boom. The economy in China is also driven

in China is their growth strategy. KFC in China decided it’s goal was for rapid expansion and to develop in smaller cities rather than large ones. This business decision was done to reduce costs. KFC would be able to be the first in a new area and have a better choice of locations. This also meant free publicity from the grand opening and would be receptive to mall owners. Kentucky Fried Chicken was the first Western fast food chain to arrive in China and a KFC location is opening at a rate of about

Planning KFC Does two types of planning, Strategic Planning and Operational Planning. Strategic Planning is done to increase its market worth value of the market share and Operational Planning includes launching of new product to change or innovate its product line for the customers. Planning objectives of KFC are to expand the organization on all over the UAE, to create and build superior quality for the customers, to follow marketing mix strategies and to generate superior financial return for

training after selecting the worker . This report was say 's about the particular organisation how the fallow 's the process for recruiting the workers and interviews process and explaining the responsibilities of HRM . Company overview: KFC (the name was originally an initialise for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world 's second largest restaurant chain

provide training after selecting the worker . This report was say 's about the particular organisation how the fallow 's the process for recruiting the workers and interviews process and explaining the responsibilities of HRM . Company overview: KFC (the name was originally an initialise for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world 's second largest restaurant chain

dangers and openings. With McDonald's development in China, outer ecological components played a key part. One noteworthy ecological power originated from American organization KFC. KFC entered China in 1987 and it was very important for McDonald's to break down the elements that had been effective and unsuccessful at KFC. Another ecological power that assumed a huge part in McDonald's development in China was neighborhood Chinese fast administration eateries where clients could purchase nearby cooking

Challenges that created by country characteristics: 1.High land prices Japan is an island country(see in figure 1), the land area is only 378,000 square kilometers. Land is in short supply, especially in the business district in Japan. And the price is absolutely the most prohibitive all around the world. This is one of the major obstacles to business expansion in Japan. Possible measures to deal with shortages include open stores dedicated to delivery, the establishment of standard stores in lower

Introduction Cultural factors define the practices, methods and strategies that a company adopts when entering a particular economy. Other factors such as economic factors, demographic factors, political factors and environmental factors also play a huge role in choosing which strategy has to be adopted in a country but the major factor that forms the basis of such a strategy, be it an entering strategy or a promotional strategy, are the cultural factors of that particular country which ultimately

Abstract Purpose – The objective of this study is to find the potential dimensions of service quality and then examine the relationship between service quality, food quality, perceived value, physical environment and customer satisfaction in KFC Restaurants in Myanmar. Design/methodology/approach –By using exploratory factor analysis and confirmatory factor analysis the construct reliability and validity was assessed. To estimate the relationship among service quality, food quality, perceived value