Kinescope

TABLE OF CONTENT Contents 1. Introduction 4 1.1 History 5 1.1.1 1935 - 1941 5 1.1.2 World War-II 6 1.1.3 1946 – 1949 6 1.1.4 1950- 1959 7 1.1.5 1960 – 2000 8 1.2 The History of Color Television 8 1.3 The Inventor of Television 10 1.4 The Definition of Television 12 1.5 Current Issues 13 Positive and Negative Effects of Television 13 1.5.1 Positive Effects of Television on Children 13 • Television as education 13 • Moderation 13 • Family bonding through television 13 • Educational

internet as a threat to old media Introduction Just a few clicks on the mouse and a whole world of information are available for free. The internet, whilst largely contributing to declining newspaper, magazines and books sales, decreasing the percentage of advertising on TV and radio, increasing of internet piracy and illegal downloading of films and music. Internet can at least provide a huge resource for journalist, authors, musicians, photographers, producers, editors, directors and all

The paper explores how dangerous such an important mass media as TV can be, if too many power is concentrated in just a few hands, and how our perception of reality can be manipulated by the selection and manipulation of information presented on TV. Table of Contents Introduction ……………..……………………… p. 3 1. The development of television ……….. p. 4 2. Globalisation of the TV market and its effects …………………………. p. 5 3. How legislation can influence the quality of journalism …………….. p

Acknowledgement  Contents Acknowledgement 2 Contents 3 Executive Summary 4 Literature review 5 Turnaround situation 5 Industrial Sickness 5 Phases of Turnaround strategies 6 Company History 8 Timeline 9 Corporate Turnaround of Samsung 10 Change in Leadership 10 Technological Strategies 10 HR Strategies 11 Marketing/ Product Strategies 11 Jong Yung’s role in the change process 12 Present Scenario 13 Competitive Advantage 13 SWOT Analysis: 15 Strengths 15 Weaknesses 16 Opportunities 17 Threats 17

Project Report On Turnaround Strategy of Samsung Electronics In The Partial Fulfillment Of The Course Requirements Of Strategic Management II Submitted to: Prof. Meeta Dasgupta   Acknowledgement We would like to express our sincere gratitude to Prof. Meeta Dasgupta for giving us the opportunity to do this project. It has helped us gain insights about the turnaround strategies. We would also like to express our gratitude for her guidance throughout the project. She provided us with her constant