Kleenex

and others established the Kleercut campaign against Kimberly-Clark in order to prevent the destruction of the Boreal forest (Kleercut campaign, 2009). Kimberly-Clark is the world’s largest manufacturer of tissues; their most prevalent brand being Kleenex. Accusations were made against Kimberly-Clark noting that the virgin fiber used in its product is derived from wood pulp

quality facial tissue. Florelle was a 2ply tissue that had received little promotional attention. It lost most of its market share in 1991 and was down 5.8% at the beginning of 92. Other competing brands of tissue were Kimberly Clark with their Kleenex brand, which had a very good year in 1991. Scott tissue who at first fell a few shares due to loss of trade support, but relaunched their brand in September 1991, positioning it as a product with high content of recycle material, and supporting it

Kimberly-Clark has been around since 1872. It wasn't until Darwin Smith took over in 1971 as CEO, when the company could finally be labeled as great. He lead the company for over 20 years to take it from a floundering coated paper business to the direct rival that it is today of Procter and Gamble in the consumer paper products. This company has picked up right up where Darwin Smith left. He instilled the concepts and values of a great company and set up the company to succeed upon his departure

absorbing most liquid. Hypothesis- I think that Viva/Kleenex will be the best at absorbing most of the liquid because I think it’s the thickest paper towel and I think that it can hold a fair amount of liquid that it requires. Equipment- • Different types of paper towels- To test out which paper towel absorbs most liquids in the experiment. 1. Home Brand Coles 2. Viva/Kleenex 3. Handee Ultra •

possible. Many companies use images to try and trigger their viewers emotions or facts to attempt to establish credibility and get consumers to purchase their product or to grasp the message they are trying to get across. Companies like Budweiser and Kleenex achieve their advertising goals by using ethos, pathos, and logos. The “Lost Puppy” Budweiser commercial did a very good job at reaching their viewers on an emotional level.This advertisement started at a clydesdale farm, which is Budweiser’s signature

show that the paper towels from the brand Kleenex was able to absorb the most water as it was the thickess, therefere proving my hypothesis, thicker paper towels will absorb more water, correct. The results also showed that different paper towels absorb different amounts of water, some more and some less. The fibers that make up the paper towel are what enables the towel itself to absorb water. The more fibers, the more water is absorbed which is why Kleenex was the most successful paper towel brand

Everyday at work, I have at least three patients ask me for boxes of Kleenex. The hospital does not carry that brand, but of course I know they mean that they would just like a box of tissues. Kleenex has become a term that most people use in reference to tissues, although we all know that all tissues are not from the Kleenex brand. I have the same scenario for pedophiles. Many people classify all pedophiles as child molesters, when in fact, all pedophiles are not child molesters. According to the

bib. During a time of inactivity while Mr. K. was lounging in his wheelchair in the reception area, I gave him a Kleenex in which to observe what his response would be and he

message, but no message can be clearer than the emotions through animals. People have some type of sympathy for animals usually more so than themselves. Budweiser’s Lost Dog super bowl commercial, Budweiser USA-Global Be(er) Responsible Day and PEFC Kleenex all have ethos, pathos and logos. Ethos is credibility, pathos is emotions, and logos is the message in the commercial. In Budweiser’s Lost Dog commercial, the video showed great emotional appeal, with the use of a puppy, therefore making people

To test whether the salt concentration of water affects the amount of water a tissue paper can absorb, five different cups of water were prepared: 0g, 5.0g, 10.0g, 15.0g, and 20.0g of salt in 100mL of water. Different salt concentrations were used to replicate situations that involve spilling foods and drinks and having to wipe them away. First, using a glass cup, 100.0g of filtered water in room temperature was measured. Filtered water was used so that the mineral content of water is always constant