Kodak Essay

Analyzing Managerial Decisions: Eastman Kodak 1) What factors motivated Kodak to change its organizational architecture? When Kodak began making changes to its organizational architecture in 1984, its current architecture did not fit the business environment for the industry. The largest factor that motivated Kodak to make this change was increased competition and decreased market share. Until the early 1980’s, Kodak owned the film production market with very little competition. This suddenly changed

smooth sailing for this iconic company. Kodak was very slow to react to changes in the marketplace i.e. the tech revolution, even though they eventually transitioned into digital technologies, with the sales of these products being a huge success, they only yielded slim profit margins, resulting in a devastating turnover. Many factors would have contributed to this undesirable situation however implementing planning strategies would been beneficial to Kodak in regards to their profit expectations

INDIVIDUAL DISCUSSION AND APPLICATION PAPER - Global Entrepreneurship and Innovation Why did super successful companies such as Nokia and Kodak suddenly lose their edge? Or how could firms such as Commodore Computers, Grundig, Polaroid, and Nakamichi possibly fail? Innovation is the key factor to defeat path dependency and stay competitive in today 's economy. Yet, Innovation is not necessarily about new technology, excessive research and development or about creating completely new ideas. Most

already crowded market. Kodak is trying to carve out a niche for them by offering inks for low prices. But, they have forgotten the abilities of the competitors. They have probably underestimated them. HP and Canon are big names in the printing industry and because of their continued rollout of good quality products; customers trust them more than they trust Kodak. It is also observed that Kodak had forgotten that if HP lowers their price to almost the same level like Kodak, Kodak won’t stand a chance

any X ray film other than Kodak. Barney Rubble is the corporate director of supply management for Pacific. He is in charge of buying supplies for all of the Pacific Healthcare Subsidiaries. Mr. Rubble will be Mr. Howells replacement. He now has the opportunity to authorize the use of any X ray film other than Kodak. An investigation was complete in

believes that the current Kodak price was above that of possible competition o 3 types of film are used at the hospitals, X ray film, filim for mammograms, and film for CAT scans o Pacific uses 1,500 sheets of X ray film per day o Four other companies manufacture X ray film: Dupont, Agfa, Fuji,

Kodak and the Digital Revolution: Case Analysis Since the early 1880’s, Kodak had proven themselves to be great innovators and had worked on building their brand on a domestic and international front. They invested heavily in marketing to establish their image and realized early on that their profits would come from consumables rather than hardware. They sold their equipment at low prices in order to fuel their highly profitable film sales. This use of a razor-blade strategy, coupled with strong

director of supply management is Barney Rubble, who is responsible for procuring supplies. Before passing away, Thurston Howell, director of radiology, made all decisions involving the purchasing of X-ray film. Kodak film has been the sole provider of X-ray film for the last 15 years. Kodak film is of the highest quality, but currently priced well above industry competition. Additionally, Pacific Healthcare has an equipment services

their patients have been used to having with Kodak .Thus decision will also allow for the company to receive the medical supplies at a lower cost. V. Implementation • Consider issues and identify ways to meet the needs of Pacific Healthcare and their patients at a lower cost without compromising the quality of the industry standard of a company like Kodak. • Evaluate all of the pros and cons of switching to a new supplier or staying with Kodak. • Make a decision in the best interest

Kodak taking it's time in creating a buzz in the market created for other competing companies the upper hand, thus consumers image of it was nowhere near where Kodak wanted to be which was at least in the top five market shareholders in the market. Perez overly confident in forecasting Kodak's massive growth over the next four years, unfortunately these high statistics for Kodak quickly went down the drain. The digital camera had taken over the industry and Kodak had to keep up in