Krispy Kreme

internationally recognised business, Krispy Kreme is undoubtedly a larger food franchise than Dulwich Bakery, earning its place in the post-maturity stage of the business lifecycle. Opening its first store in Australia in 1937, Krispy Kreme has since developed and expanded into more than 200 stores internationally. Over the past year Krispy Kreme has seen a 118% increase in sales, and this sudden rise in market gain has spiked even more interest into the public. Not only this, but Krispy Kreme’s secure and steady

Table of Contents Introduction                                                  p.3 1.     Company Overview                   &n

| Krispy Kreme Doughnuts Case | Seminar in Finance | | Gregory Steigerwalt | 4/17/2012 | | Krispy Kreme Case – Discussant Krispy Kreme’s rapid expansion may have been the reason for its rapid fall. Recently becoming a publicly traded company in April 2000, Krispy Kreme shares had seen amazing growth as they were selling for 62 times earnings. Naturally, this created a buzz around Wall Street, and an “obsession” with Krispy Kreme began as it became one of the hottest stocks

KRISPY KREME DOUGHNUTS CASE STUDY CASE OVERVIEW The case depicts KRISPY KREME 's franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor. KRISPY KREME, one of the successful companies in the food-service industry, began as a single doughnut shop in the early 20ths. The rapid expansion of its business scale made the corporation suffer its first economic crisis by the early 1980s. A group of franchisees later took charge of the heavily-debt company bringing

Krispy Kreme Case Analysis INDUSTRY ANALYSIS In 2003, the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past five

[pic] Marketing plan Company: Krispy Kreme Doughnuts, Inc. Products: Doughnuts, coffee beverages. Country: America [pic] Table of contents 1. Executive summary 2. Situation analysis 1. Background of Krispy Kreme and products 2. Product offering 3. Market summary 1. Target market 2. Market demographics 3. Market needs

in task, I chose two similar industries (confectionaries) in United Kingdom, which are Krispy Kreme and Dunkin’ Donuts.

oughnuts Case #7 Krispy Kreme Doughnuts, Inc. [pic] FNCE 4620 - Financial Analysis and Policy Dr. Gregory Group 1 Chris Suggs Alex Stephens Florian Fourmanoy Jonathan Colangione Table of Contents 1. Executive Summary 2. Problem Statement 3. Data Analysis 4. Key Decision Criteria 5. Alternatives Analysis 6. Recommendations 7. Action and Implementation Plan 1. Executive Summary: Krispy Kreme Doughnuts was a successful privately owned

KRISPY KREME DOUGHNUTS, INC.—2004 Cynthia Duff Francis Marion University Ticker Symbol: KKD www.krispykreme.com The neon sign "Hot Doughnuts Now," when illuminated, lures hungry customers into the local Krispy Kreme stores. The sign signals that Krispy Kreme 's signature product, Hot Original Glazed doughnuts, are right now rolling under the glazing process and are ready to be devoured by anxiously waiting customers. There 's nothing better than a hot, fresh, fluffy glazed doughnut that melts

KRISPY KREME DOUGHNUTS, INC. As the millennium began, the future for Krispy Kreme Doughnuts, Inc., smelled sweet. Not only could the company boast iconic status and a nearly cultlike follow­ing, it had quickly become a darling of Wall Street. Less than a year after its initial public offering, in April 2000, Krispy Kreme shares were selling for 62 times earn­ings and, by 2003, Fortune magazine had dubbed the company "the hottest brand in America." With ambitious plans to open 500 doughnut shops over