Kyunki Saas Bhi Kabhi Bahu Thi

1000-2000. 3. There are a good percentage of consumers willing to spend above 5000 as well. Psychographic Profile: General Characteristics: 1. The maximum consumer to be targeted is under Category E. The highest percentage, that is, 38% is under this category. The general personality traits or psychographic traits that are being targeted are of a homely

The Zee Rishtey Awards is an annual award show presented by Zee TV to recognize and honor the popularity of characters portrayed by the actors in the Indian soap opera's aired on Zee TV. The Zee Rishtey Awards have been one of the most popular and most rated award events since 2010 on Zee TV. Nominations for the awards are declared by the channel. The winners are selected through voting that is made online and through SMS. The first Zee Rishtey Awards (titled as Zee Rishton Ka Utsav) ceremony was

Business success may causes due to many factors, but the greatest determinant of the business success is the entrepreneur himself / herself. Therefore, the question of what makes a successful entrepreneur is very important. There have been many answers to this question. Some people think entrepreneurs are born, others that they are made. Some see entrepreneurs as passionate leaders with a vision that is totally focused on one objective, while others describe them as compulsive controller. Some says entrepreneurs

The traditional Bengali woman adorned herself with glass bangles, bindi, nupur and nose-pin and wore saris or more recently, salwar kameez. All of these together paired with her submissive attitude, were considered to be part of her beauty. However, this notion of beauty has changed drastically in the last few decades. Bangladeshi women no longer favour the

Project IPL A revolution in Indian Sports & Entertainment 27 May 2008 Indian Premier League (IPL) A revolution in Indian sports and entertainment Over 200 million Indian viewers, 10 million international viewers, 4 million live spectators: the Indian Premier League (IPL) is a sports and entertainment revolution in the making, surpassing all records of viewership on ground and on media. Advertising revenue and ticket sales have exceeded all expectations, making IPL highly profitable for the organisers

mass-oriented programming dwindled and "narrowcasting" took hold. With narrowcasting the programmer or producer assumes that only a limited number of people or a specific demographic group will be interested in the subject matter of a program. In many ways, this is the essence of cable television's programming strategy. Following the format or characteristics of specialized magazines, a cable television program or channel may emphasize one subject or a few closely related subjects. For example, music

Kokil Jain Rawtani Submitted Piyush A1802008077 MBA-IB(0810) 1|Page Celebrity Endorsements & Brand Building AIBS ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks to Ms. Kokil Jain ,my Marketing teacher for giving me an opportunity to work on this project whereby I was given a chance to study the impact of celebrity endorsement as a source of brandbuilding and on consumers buying behavior which helped me to increase the span of my knowledge