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Bury College CIPD CERTIFICATE IN HR PRACTICE Tutor : Bev Sutherst Assignment 3HRC Understanding Organisations and the Role of Human Resources Jade Robinson Anna Cole, Welcome to Alan Howards. Thank you for joining our lively and energetic workforce. Alan Howard is one of the UK’s largest professional Hair and Beauty wholesalers, a speciality retailer and distributor of professional Hair and Beauty supplies and equipment. Alan Howards was established 22 years ago opening its first

competitive market. To do this, this report will examine and highlight key areas such as the type of the brand, branding strategy, positioning of the brand, brand image Vs. the brand identity, degree of the brand loyalty and brand awareness. Also PESTLE and SWOT analysis has been given to understand the external and internal environment of the brand. 2.1 The type of

.. 8 Context Analysis ............................................................................................................ 8 Competitors and Industry Analysis .............................................................................. 11 Key Competitors ................................................................................................... 13 Market segmentation and target market group ..................................................... 16 Customer Analysis .............

Natura has achieved success, it has reached a maturity point in the market and in order for it to continue growing, a change of strategy is crucial. For this business report to be precise, many frameworks were used, amongst them the PESTLE analysis, Value chain analysis, 7S, VMOST and Porter’s 5 forces; to analyse the key issues of this industry and the strategic gap. This research led me to compare the current strategy of the company and visualize the gap between this and the key issues that they