Food & Beverage Management Concept Name: Irish Restaurant Table of Contents: Introduction 3 * Concept Development 3 * Restaurant Concept 3 * Vision, Mission, and Goal 4 * Target market 4 * Location and Demand Analysis 5 * Degree of Competition 6 The Restaurant 8 * Food and Beverage Selections 8 * Theme and Decorations 9 * Point of Differentiation 9 * SWOT Analysis