Lenovo

suggested for the long term, practices and processes that maximize the benefits in each country become necessary and focus shifts to cultural information flow to serve multiple needs. For this, leadership, culture, competencies and organization in Lenovo ought to be for significant transformations. Regular team building exercises promote a culture where different nationalities view colleagues as part of their group. Thus, team building assist one understand different leadership styles, cultural practices

Kotler, Gary Armstrong, 2007, p182) As Lenovo has been successfully internationalizing into other country by using joint venture as their strategy, the new relevant proposed strategy that the company can use is direct exporting. Direct exporting is considered relevant to be used as the new strategy for Lenovo because it is the least risky strategy of all. In fact, Lenovo can maximizes their

Lenovo Acquisition Analysis Product/Brand decisions: Some of the issues Lenovo had to deal with in the acquisition of IBM was how to capitalize on the marriage of brands and how to win corporate respect with the Lenovo brand. The acquisition allowed Lenovo to move quickly into the international marketplace. Given that IBM had one of the most trusted brands around the world, this allowed Lenovo to build on past IBM’s reputation. But Lenovo only had the right to use the IBM logo

will not match (Philip Kotler, Gary Armstrong, 2007, p182) As Lenovo has been successfully internationalizing into other country by using joint venture as their strategy, the new relevant proposed strategy that the company can use is direct exporting. Direct exporting is considered relevant to be used as the new strategy for Lenovo because it is the least risky strategy of all. In fact, Lenovo can maximizes their

Financial Analysis Lenovo Group Limited CONTENT I. Introduction 3 1. Background 3 2. Nature of business 8 3. Description of product/services 9 4. Current Revenue size and Profit 12 5. Major Market Served 15 6. Ownership 16 7. Other relevant basic information 17 8. Company`s business strategy 21 II. Analysis of Company Performance 21 1. Company Growth 21 2. Financial ratios 23 3. Liquidity 23 4. Leverage 25 5. Profitability – Dupont Analysis 26 6. Fiscal Fitness

facilitated by the Chinese government’s initiatives and economic support. Lenovo, being the market leader in China as well as an important global player, is facing intense competition with other renowned brands such as HP, Acer and Dell in China. In the past fiscal year, its profit growth in China was comparatively lower than its competitors. In order to maintain and strengthen its leading position, it is essential for Lenovo to take advantages of its core competence and continue to improve. Therefore

(Philip Kotler, Gary Armstrong, 2007, p182) As Lenovo has been successfully internationalizing into other country by using joint venture and FDI as their strategy, the new relevant proposed strategy that the company can use is direct exporting. Direct exporting is considered relevant to be used by Lenovo because Lenovo can maximizes their profit by cutting down cost in direct exporting by minimizing advertising, market research, and research and

Financial Analysis Lenovo Group Limited CONTENT I. Introduction 3 1. Background 3 2. Nature of business 8 3. Description of product/services 9 4. Current Revenue size and Profit 12 5. Major Market Served 15 6. Ownership 16 7. Other relevant basic information 17 8. Company`s business strategy 21 II. Analysis of Company Performance 21 1. Company Growth 21 2. Financial ratios 23 3. Liquidity 23 4. Leverage 25 5. Profitability – Dupont Analysis

Abstract This report focuses on the annual report of Lenovo group and its microeconomic policies that analyses the companies’ annual performance. Liu Chuanzi is the founder and the chairman of Lenovo group since 1984. The company has greatly been expanding throughout its 20 years of existence holding a 2013/14 annual revenue growth rate of 14% on the previous year. The economic theories adopted in this report include: Law of Demand, Elasticity, Price mechanism, Market structure and promotion strategies

Trademarks Trademarks protect the distinctive symbols, words, logos, and phrases used by a firm to distinguish their products and services from other firms’. It is connected to marketing rather than the functionality of products. One trademark used by Lenovo is the LenovoTM. This is used as the official name for the corporation and acts as a way to join together all of the company’s projects. The origin of the name is a portmanteau between the corporation’s holding company, Legend and “novo”, which means