Lenovo

Contents The overview——————————————3 Corporate governance about Lenovo—————3 The corporate governance structure—————————————3 Board Composition————————————————————4 Appointment and Election of Directors————————————5 Board Process———————————————————————7 Board committee——————————————————————8 Accountability and audit ——————————————————12 Communication with shareholder———————————————13 The overview on Lenovo Lenovo Group Limited (SEHK: 0992) is a Chinese multinational computer hardware

Lenovo Group Ltd. (Lenovo) is a Chinese multinational technology corporation that founded in Beijing in 1984. Specifically, Lenovo is one of the top enterprises that produces and sells consumer electronics and computer hardware, with a focus on producing personal computer (PC). Currently, the headquarter of Lenovo is in Beijing, China, with a second headquarter that located in Morrisville, North Carolina, United States. As a multinational enterprise, Lenovo currently have operations in more than

Segmentation 5 Demographic 5 Psychographic 5 Targeting 5 Targeting Rationale 5 Positioning 5 Product Strategy 7 Advertising 11 Promotion 13 Brands in the Lenovo space 13 Promotion Strategy 13 Impact of Promotion and Future Outlook 13 Channel Strategy 15 Channels of Distribution 15 Physical Distribution 16 Lenovo Customer Support 17 Distribution Strategy 18 Pricing Strategy 19 Alternate Pricing Strategy 20 Product Life Cycle and New

likely” strategy and minimize its market penetration:  Target Market: Unlike Dell, Lenovo should target the lower-end of the market i.e., home, small business, small office, and medium business sector as its primary market as the needs of these sectors in terms of user sophistication, price sensitivity, order size, geographical spread, level of support, etc. directly matches with the existing business model of Lenovo. Lenovo can use a combination of scaling and granulation to increase its existing sales

Meet the Lenovo ThinkCentre M700. It is an ultra-small form factor desktop that features the latest processors with better performance over previous generations. Thanks to the Intel Core i5 (6th generation) 6500T quad-core processor that runs at 2.5 GHz (maximum of 3.1 GHz through Hyper-Threading Technology and Intel Turbo Boost Technology), the Lenovo M700 Core i5 mini PC is able to deliver reliable processing speeds that lets you do – from the computer basics up to the intensive tasks – all your

INTRODUCTION Lenovo bounded on the international scene May 2005 wit the acquisiton of IBM’s personal computer division for $1.75 billion. This was viewed as an experiment to see whether Chinese companies could successfully integrate foreign acquisitions as they continued to expend internationally. With this landmark acquisition, Lenovo’s new strategy was to become a leader in the global PC market. Lenovo Group Limited is one of the most prominent PC manufacturers in the world especially

It is a win-win deal for both Lenovo and Motorola because Motorola being an iconic U.S. mobile phone brand, will help Lenovo to enter the U.S. and other mature markets • Strong position as a technology leader – Even if Lenovo is ranked as the world’s No. 1 PC maker it would not be able to achieve success without being a mobile tech leader. The smart-phone business will prove to be a key for success for Lenovo • Previous history of Lenovo as a successful brand - Lenovo bought the ThinkPad business

Lenovo’s organisational culture. Lenovo serves customers in 160 countries (Lenovo 2014) with its 60,000 employees. Revenues come from China (32%), Americas (26%), Asia Pacific (14%), and Europe-Middle East-Africa (28%) regions. Lenovo has pursued both organic and inorganic growth strategies over the years. All these factors have

Company Profile Lenovo Group Ltd is a Chinese multinational computer technology company with headquarters in Beijing, China and North Carolina, USA. It designs, develops, manufactures, and sells computers, including personal, tablet, notebook, and desktop computers, smart phones, workstations, servers, electronic storage devices, IT management software and smart televisions. Products are sold online, through company-owned stores, chain retailers and other distributors. Although Lenovo brand only came

Romsha Sharma Student ID -144727 Lenovo: Building his Global Brand What is the key branding issue in this case? What are the secondary branding issues? Elaborate on how well Lenovo addressed each of the issues you have identified, supported with examples from the case. In your opinion, could they have done anything better? Key Branding issue and Lenovo’s efforts to address the same: After having established itself as an innovative PC brand in China, Lenovo wanted to position itself as a global