Leverkusen

Caso: BAYER AG CHILDREN´S ASPIRIN Integrantes silvia gutiérrez díaz ……...………………………………………...…………………….. A00259818 rodrigo garcía pérez ……..………….………………………….................................... A01060397 carlos axel costal domínguez …………………………………................................... A00664351 franz vidar romero gómez .…..………………………………..................................... A01061184 jorge h. viIlegas garcía ……….…………………………………....................

ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the