LG Group

53296 LG Electronics LG Electronics Inc. is a multinational electronics company based in Seoul, South Korea. It was founded in 1958, after the Korean War, as GoldStar by Koo In-hwoi under the aim of rebuilding nation with domestic consumer electronics. Today it has operations in 118 countries and it is employing more than 75,000 people all over the world. In 2016, it recorded $ 47.9 billion sales revenue globally1. As of 2016, the shareholder composition is the following: LG corp. 31%

TOP PANASONIC COMPETITORS Panasonic is a multinational electronics company based in Osaka, Japan. Initially the company’s name was Matsushita Electrical Industrial Company Limited until it was changed to Panasonic in October of 2008. Panasonic is among the biggest electronics manufacturers in Japan while as at 2012 it was ranked fourth as the largest TV manufacturer in the world judging by its market share then. Konosuke Matsushita founded Panasonic in 1918 and since then it has grown to become a

1.0 INTRODUCTION The phone industry in India of LG and SAMSUNG is one of the key success drivers of any growing economy and henceforth one of the world’s most important revenue generating sector. This industry has a wide range of organizations and companies which are engaged in the design, manufacturing , and selling of the products. It helps the improvement in various infrastructure facilities such as rail, road and power, thus playing a vital role in the rapid growth of the economic and industrial

BSCM ASSIGNMENT SUBMITTED TO JOHN TAN 1.0 INTRODUCTION The phone industry in India of LG and SAMSUNG is one of the key success drivers of any growing economy and henceforth one of the world’s most important revenue generating sector. This industry has a wide range of organizations and companies which are engaged in the design, manufacturing, and selling of the products. It helps the improvement in various infrastructure facilities such as rail, road and power, thus playing a vital role

The trajectory of LG Electronics, its growth and diversification, has always been grounded in the company ethos of making our customers' lives ever better and easier-happier, even-through increased functionality and fun. Since its founding in 1958, LG Electronics has led the way to an ever-more advanced digital era. Along the way, our constantly evolving technological expertise has lent itself to many new products and applied technologies. Moving forward into the 21st century, LG continues to on its

even dominant firms overseas to gain protect their market share (Lee and Ruffini, 1999, p.194). 3.3 LG Electronics, Inc. LG Electronics, Inc, is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. According to LG.com (2015), LG employs 83,000 workers in 128 locations worldwide. With global sales of USD 55.91 billion (KRS 59.04 trillion), LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing

Organization Overview The company selected is LG Group, an electronics company headquartered in Seoul. “LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world.” The business unit of focus is mobile communications and the new product will be a next generation Gizmo Pal which is a GPS tracker and phone device. LG Company is a global company with a

electronic devices. LG (LG) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 112 operations including 81 subsidiaries around the world. In 2008, global sales reached $ 44.7 billion, LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics

produce products that are differentiated from Samsung itself. This type of competition requires market forecasting, for example, Samsung has envisaged the possible room for 3D TV market share increase. Samsung has analyzed its brand competitors such as LG and Sharp and applied necessary plans for pricing and supplying strategies on the grounds of market envisages. Samsung’s plan is to sell 86 million 3D TVs by 2016, That’s reflecting that they will need to acquire more of the television market share

EXECUTIVE SUMMARY After a successful launch of the LG Watch Phone in Europe, LG Electronics Canada, Inc. is preparing to introduce The Watch Phone to Canada. As an assistant marketing manager I will aid in the development and execution of a niche marketing plan that blends with LG’s 51 years of brand equity while increasing market share in consumer electronics. No other watch phone currently exists in the Canadian market. The market is saturated with mobile phones and portable electronic devices