Lipton

Analysis: Target audience analysis: Consumer Market (audience) Direct and potential target audience (Demographics; psychographics; Geographic) Lipton ice tea is targeting people who like having fun and enjoy sitting with friends and sharing lovely moments together. It's actually targeting everyone who likes tea and curious to try different flavors. Lipton always concentrates on the details and the flavors to deliver the feel of freshness and power at the same time. Demographics: 1- Men and women

Table of content: 1. The agricultural industry………………………………………………3 2. Lipton Tea……………………………………………………………………..4 2.1 The Rainforest Alliance……………………………………............4-5 2.2 Threats and challenges…………………………………………….6-7 2.3Best and Worst Practices…………………………………………..7-8 3. Concluding Remarks/ Suggestions…………………………….…8 1. The Agricultural Industry Sustainable development at its core contains three main elements: Environmental Protection, Social Equity and Economic Growth a concept often referred

Lipton Tea Introduction: Tea was originally an expensive drink, enjoyed exclusively by the wealthy. In 1880, 40-year-old, Glasgow-born entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make a quality tea that was universally accessible, at a reasonable price. He began by purchasing tea estates in Ceylon, now Sri Lanka, and arranged packaging and shipping at low costs to sell his teas directly from the tea garden to the teapot. In 1893, he established the Thomas J Lipton

Introduction I am writing this paper to discuss the different corporate social responsibilities (CSR) that Crayola, Disney, Google, Lipton, and Tyson are involved in and to determine their productiveness. First, I will provide you with the history of these corporations and then I want to tell you about their CSR initiatives. I will evaluate each business and deduce whether they are really socially responsible or not. History Crayola The very beginning of Crayola started with Joseph Binney when he

analysis and recommendations regarding Unilever’s transition to sustainably sourced tea. With dominant shares in the tea market, the transition to sustainably sourced tea will have first-mover advantage. By adopting the Rainforest Alliance certification, Lipton Tea can expect to certify all farms and plantations. To counteract low market response, contingency plans need to be developed including price adjustments and targeted marketing. This transition is also an opportunity to implement sustainability internally

The earliest sustainability move I found on Tyson happened in 2002 when they created their Tyson Food Core Values dedicated to keeping integrity and honesty within the company and creating better communities (Core Values). Tyson is a large corporation having grown a lot over the years and for their CSR initiatives they have many that deal in different areas from the environment to even religion (Sustainability). Their CSR programs however different do still agree with the purpose of their company

A Decade of Organizational Change at UNILEVER Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world 's third-largest consumer goods company measured by 2011 revenues and the world 's largest maker of ice cream. Unilever is a complex organization. Unilever has two holding companies: Unilever PLC, which has its registered office at Port Sunlight in Merseyside, United Kingdom and its head

beverage brands include Lipton and PG Tips. Nutrition and weight management products include Slim-Fast and Annapurna. Refreshment segment accounts for 19% of turnover, declined by 3.7% due to exchange rate movement. Ice cream sales in two of the biggest markets, US and Italy struggled in 2013, due to withdraw of some low margin products in the US, and weak local economy in Italy. However sales of beverage have increased due to improvement in taste of some of the products such as Lipton Yellow Label tea-bags

My hand shakily holding onto the ladle, I pour the next person a glass of punch and smile at them and the next person comes down the line. “Punch or tea?” I ask the lady with the lime green turtleneck. She timidly points to the tea pitcher and I give her a small smile while I pour the tea into her glass. “How are you liking the party, Dianna?” I hand her her tea. “It’s a little crowded, but it’s fun. I like the blueberry pie.” she says and I nod. She nods back and she leaves the line. Three more

countries and was founded in 1930. Its headquarters are in UK and Netherlands. Unilever has brands on four main division which are Personal Care, Foods, Refreshment and Home Care. Product and services Personal care Foods Refreshment Home care Axe Becel Lipton Domestos Dove Knorr Bru Instant Surf exce; Sunsilk Amora Taaza Rin Rexona Cornetto Wheel Aviance Creme bonjour Unox Unilever is more focused on thirteen brands than the rest of the 400 brands and these thirteen brands have sale of over one billion