London Luton Airport

is a British airline based at London Luton Airport. Sir Stelios Haji-loannou founded EasyJet in 1995 with the vision of creating a customer-focused brand that would revolutionize the concept of air travel. More than fifteen years on, EasyJet is the Europe’s leading airline and the largest airline in the United Kingdom carrying over 50 million passengers a year and flyting to over 600 routes across 30 countries. EasyJet flies to 44 out of 50 Europe’s largest airports and holds a strong position in

Ryanair is an Irish based airline company, headquartered in Dublin airport, Ireland. It was established in 1985, and since Ryanair has expanded from a small airline to serving 90.6 million passengers. It operates 1,800 flights a day connecting 200 destinations. (Ryanair Annual Report, 2015; (Ryanair)). Michael O’Leary, Ryanair’s charismatic boss and one of the most successful business man in the world. Starting from a single plane company, in about 30 years he has made Ryanair the largest airline

turbulence and uncertainty in this increasingly low margin market. Although separate entities, airlines and airports are interdependent and could not operate without the other. A major consequence of deregulation is airline concentration and strong economic drivers are pushing towards even further concentration and consolidation (Doganis, 2006). UK airport regulation was reformed with airport privatisation, enabling a long term focus to meet international demand and to maintain a customer focused business

the company and will provide ways in which the managers could keep in mind to make recommendations and decisions. EasyJet Plc: EasyJet Plc founded in 1995 by a Greek Cypriot businessman Sir Stelios Haji-Ioannou, leading in Europe and based at London Luton Airport. It operates over 600 routes across more than 30 countries, consists of over 200 Airbus aircraft and employ over 8000 people including 2,000 pilots and over 4500 cabin

the invigilators during the exam, hence enabling them clear the training process. The examination is treated more as a legal procedure than as an evaluation criterion. The procedure was not changed even after the World Trade Centre attacks and the London bombings. Undisclosed Hidden Charges Though Ryan Air is a low cost airline which reserves seats free of cost and charges no fuel surcharge, there are plenty of hidden charges involved, a few of which are collected unethically. The website of

In order to sustain among other competitors, Ryanair Holding should evaluate their strategy which is low cost business level strategy in the long run. This strategy alone is not a basis for competitive advantages, nor are advantages sustainable over time. This is because it can only be regard in helps Ryanair to increase its revenues or to lower costs. The firms also derive a temporary advantage because competitors quickly imitate or substitute for it as things that an organization own. Since economy

easyJet is the third largest carrier in Portugal with a market share of around 13% and is also the second carrier in Lisbon Portela airport. easyJet's strong position in the key aviation markets of Europe supports the company in delivering sustainable operational and financial performance. Robust capital structure and liquidity Over the years, easyJet has consistently delivered strong

their customers from London Luton and Dublin respectively. They offer a differentiated product compared with the major traditional airlines and the key to their success has been to offer the lowest cost/fare structure possible and the differentiated “no frills” product is purely a consequence of the implementation of this rigorous low cost strategy.

2.3 Limitations It is important for organizations to experience a total reset of their strategies and approach. Along these lines it can be very troublesome and cause a variety of issues to the business on the off chance that they are not prepared or prepared to do as such. It is fundamental for organizations to be extremely open to change and in addition impart in a valuable and open way with the end goal for continuous improvement to be actualized effectively. Since workers are a key some portion

rights reserved Printed in Great Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet’s $500 Million Gamble DON SULL, London Business School, and Commentators, Constantinos Markides, Walter Kuemmerle, Luis Cabral. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London’s Luton airport. In two years, it was widely regarded as the model low-cost European airline and a strong competitor to flag carriers. The company has clearly