Low-cost carrier

Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the 'hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware

friendliness, individual pride, and Company Spirit." 1.3 VISION "Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company, to achieve both short- and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce, to guarantee the best flight possible for each and every passenger." CHAPTER 2 RESOURCE-BASED VIEW The RESOURCE-BASED VIEW (RBV)

THE MERGER OF AIRTRAN BY SOUTHWEST AIRLINES: WILL THE ORGANIZATIONAL CULTURES MERGE? Date: Sep 13, 2014 Harshdeep Sikarwar Critical facts • Southwest Airline Co. is nation’s largest airline company established in June 18, 1971 headquartered in Dallas, Texas, with a 41 year continuous profitability record.[1] Southwest before Merger • Even in the one of the worst year of American history, with an ongoing recession Southwest was able to maintain its profitability for consecutive 38th year in

and has remained profitable after 44 years. The company has experienced challenges such as high fuel prices, a recession, and even the tragedy of 9/11. Their strategy is unique and one-of-a-kind. They have innovated the airline industry by keeping costs low while not sacrificing quality or punctuality. Company Vision/Mission "The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit

change of the world economy has led to grate pressure downward on travel require, increase on fuel prices, stimulated from the expansion of low-cost carrier company, and increased competition, all of them cause many challenges for existing airline companies. In order to respond, airlines have launched new tactics in order to improve efficiency and reduce internal costs while endeavoring to maintain high-quality service and remain competitive advantages. In other words, employees may be expected to perform

proposition is the summation of the brand’’s functional, emotional and self––expressive benefits that bring value to the customer.””1 Southwest Airline’’s value proposition is simply to get passengers to their destinations on time, at the lowest possible cost, and to have fun while doing it. This value proposition is summarized on the Southwest website (www.southwest.com) in the first

Major airlines like British Airways and KLM reported a 5.8% fall in the number of passengers (Chris Leadbeater, 2010). It was the European Low Fares Airline Association which includes Ryanair and easy jet which enjoyed a booming year and reported a 8.7% increase in passengers in 2009 (Chris Leadbeater, 2010). Ryanair alone experienced a 15% increase in the number of scheduled passengers, from

Candidate Number 1501304 Year: 2 Course Code MN2305 Course Tutor: Sarah Glozer Assignment No.: 1 Degree Title: Marketing Strategy Question No. & Title: British Airways Marketing Planning Report 1. Executive Summary 2. Introduction 3-1. Company Analysis 1) Introduction to the company 3-2. Market Analysis 1) Current Market Situation 4. SWOT Analysis 5. Objectives & Issues 6. Market Strategy 6-1. Product 1) Product description 2) Positioning A. Differentiation B. Branding 6-2

AIRLINE REGULATIONS Research Paper AVSC 1220 TREVOR CARTER ID # 10524707 *The airline industry operates like the veins of the United States by pumping precious cargo throughout the country. Most *people don’t realize how different the airlines were a few decades ago. The entire industry was regulated by the government. Regulation is usually considered a more socialistic liberal idea that is opposed by conservative capitalists. Although I personally believe in a government with a small

back to the airline industry. Needleman started an innovative airline called Morris Air, and was the first airline to successfully utilize a ticketless reservation system, and the basic structure was to provide consumers with excellent service but low fares. This airline reported making over 20 million in profits in 2003, but decided to sell this new airline to Southwest airlines, and signed a five year no competition agreement (JetBlue airlines, 2008). The design of the new JetBlue airline would