Low-cost carrier

Introduction This case study is about competition between American Airlines (AAL) and other airlines, as well as the way AAL behaved in the face of new entries of low cost carriers (LLC) at AAL’s Dallas Fort-Worth (DFW) hub. In this case study, economy of scope produced by a hub, the use of information technology (IT) as a competitive advantage, and the use of loyalty program are discussed. AAL’s use of predatory pricing to drive out existing competitors, its reputation for predation, and the arguments

Background Summary: Southwest airlines was founded in Texas in 1971 as a small, regional intra-state carrier. They chose to service the Golden Triangle of Houston, Dallas, and San Antonio. By staying within Texan borders, they could avoid federal regulations. They used Boeing 747 planes in their fleet. Since their inception, they have been striving to become the leading low-cost carrier in the

business industry performs well, a reflection of the good performance is replicated on the economy. The aviation industry has contributed so much in economic growth. For this reason, Asian countries have been on the forefront in embracing the low-cost carrier (LCC) operations in their countries. The introduction of LCC in the aviation industry, as well as the formulation of joint ventures among Asian countries has affected the economic growth. This growth has had impacts on the overall economy of

The Financial Performance of Low-Cost and Full-Service Airlines in Times of Crisis Triant Flouris, Thomas John Walker. Canadian Journal of Administrative Sciences. Halifax: Mar 2005. Vol. 22, Iss. 1; pg. 3, 18 pgs Abstract This paper examines the stock and accounting performance of three major airlines in the United States in the aftermath of the September 11, 2001, terrorist attacks. September 11 (9/11) resulted in dramatic changes in the airline industry and had significant implications for

Executive Summary This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue, both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business, leisure and family market but however, it will ultimately be the service companies, and their associated marketing strategies and techniques which, will establish the difference between the market ‘leader’ and the market ‘loser’. This analysis

STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION 1 A low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all “non-essential” services. The typical low-cost carrier business model is based on: – – – a single passenger class a

University Managerial Marketing BUS 620 Larry Flegle November 28, 2011 It Pays to Fly Full-Service In this essay I will create a nine-component marketing plan on flying full-service business class with Delta opposed to flying with a discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy

yINDIGO AIRLINE How India 's youngest airline became the largest . Reticent and low-profile are not the usual personality traits of a CEO in a high-profile business like aviation. Image: Aditya Ghosh But Aditya Ghosh, 37, has defied convention in many ways. His regular office wear is T-shirt with jeans, he doesn 't have a B-school degree and before joining IndiGo, he was a lawyer at J Sagar. Ghosh has justified his aversion for the spotlight by saying that people don 't fly IndiGo because

In 1971 Southwest Airlines started their operations with a vision of being a low cost/low fare carrier for passengers traveling between San Antonio, Dallas and Houston. After early legal battles and struggles gaining market share, their fighting spirit, integrity and will to succeed paid off. Over the course of the next 40+ years, Southwest has become the world’s largest low-cost carrier, while carrying more domestic passengers that any other U.S. airline (“Southwest Corporate,” 2015). Their culture

Economic factors: - Interest rate would impact the cost of capital, the rate of interest being directly proportionate to the to the cost of capital - Economic trends act as an indicator of the sustenance and profitability of your business in the chosen region and help you in deciding your marketing strategy. - Rate of inflation determines the