Low self-discharge NiMH battery

ultracapacitors and ii) surfacing mature market conditions for conventional NiMH batteries. The first piece of information implied that it would be critical to beat the competition and be the first company to offer customers the features and benefits they demanded in the new product. That would have allowed Back Bay to gain a competitive advantage and keep existing customers (that could easily switch from the company’s conventional batteries to the company’s ultracapacitors) as well as attract new ones. The

Strategic Innovation Simulation: Back Bay Battery (v2) Clayton M. Christensen; Willy Shih Added on Sep 22, 2014, Purchased on Sep 22, 2014, Expires on Sep 22, 2015 Hide Details Product #:7015-HTM-ENGFormat: English Web Based HTML In this single-player simulation, students play the role of a business unit manager at a battery company facing the classic Innovator's Dilemma. Students have to manage R&D investment tradeoffs between the unit's existing battery technologies versus investing in a

SIMULATION FOREGROUND READING Back Bay Battery, Inc. Overview The battery industry is enormous, with worldwide revenues of approximately $45 billion. It is highly fragmented with at least 20 major manufacturers in each technology segment. Because of the wide range of applications of batteries, companies have tended to specialize in a particular technology or market application. Disposable batteries, such as the widely available carbon-zinc and alkaline cells, are available in standard sizes

Lithium ion batteries were introduced commercially during the early 1990’s as the desire for smaller and more lightweight rechargeable batteries grew with the increased demand for the improvement of portable electronic devices (Yoshino, 2012). Prior to this there were commercially available rechargeable batteries already on the market, predominately in the form of lead-acid (PbA), Nickel-Cadmium (NiC) and Nickel Metal-hydride (NiMH) batteries. The development of the Lithium ion (Li-ion) battery began due

Reflection on Back Bay Battery Simulation In the Back Bay Battery Simulation I learnt how to strategize in a team through discussion and arguing the facts. We were faced with tough investing decisions wether to invest heavily in our existing core battery the (NIMH) or start to focus on the next best thing the (ultra-capacitor). As a group we had trouble trying to come to an agreement of where we would invest most of our R&D funding. We first started our strategy off with talk on the foreground reading

The Steam Engine "The wonderful progress of the present century is, in a very great degree, due to the invention and improvement of the steam engine, and to the ingenious application of its power to kinds of work that formerly taxed the physical energies of the human race."~Robert H. Thurston    The steam engine can easily be considered the single most important invention of the entire industrial revolution.  There is not one part of industry present in today's society that can be examined