Lufthansa

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    According to Cambridge Dictionary (2016), strategic analysis is the examination of how successfully or not an organization operates and uses its resources, in order to achieve something over time. After obtaining information about the operations of the organization, with the use of certain techniques, we can identify and adjust matters that must be solved. One essential technique which firstly imposed from Alfred Humphrey in the 60’s to 70’s, as stated by Boyd(2005), concerns a discussion of an organization’s

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    Jetblue Case Analysis

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    JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe, reliable and low cost-airline. Neeleman managed to achieve this partially by hiring

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    Airline industry analysis The airline industry is a typical capital-intensive, technology-intensive, experience-intensive and labor-intensive with a high-value industry, due to the characteristic of high additional value and the huge industrial linkage effect, it prompts every country all over the world support its airline industry to reach sustainability.(Lei, 2014) The biggest airplane manufacturer company in America, Boeing Company current market outlook(2016-2035) predicts that in the next twenty

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    and the quality that is prominent throughout Switzerland. Although not profitable during the first four years of service SWISS fought to maintain their Switzerland roots and unique brand even after a takeover from German company Lufthansa. With backing from the Lufthansa group SWISS managed to turn the SWISS brand into a profitable enterprise in 2006. Since then, SWISS has enjoyed the tailwind of profitability ever since. However, the aviation industry is always evolving and the fickle economy which

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    The international aviation industry is arguably one of the most competitive and cut-throat businesses in the world today. Characterised by high revenue but notoriously thin profit margins, modern international airlines are constantly searching for methods to gain advantages over their competitors and attract new customers. One of these methods which has become popular since the late 1990s is that of the global airline alliance. Today there are three major alliances in operation, each containing different

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    Case Study Of Lufthansa

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    of the Executive Board , says in his interview in Annual report of Lufthansa of 2014, they want to be the first choice for customers, employees and shareholders. Furthermore , in his interview emphasizes the need for Lufthansa not only "to build on its strengths but also to be aware of the potentials for improvement and change , to make partnerships and to be more attractive"(Anon, 2016,p.10). One major disadvantage Lufthansa has, according to Mr Sphor, is the high cost and ,to be more specific

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    In 2015, it showed in the record that the number of employees American Airline has was 110,300 employees within different departments such as flight attendants, and ground workers and pilots. With this huge number of workers, they need a representative to make their rights will be claimed. That why American Airline has a voice with a different labor unions such as Association of Professional Flight Attendants (APFA), Air Line Pilots Association (ALPA), Transport Workers Union-International Association

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    Organizational structure allows guidance to employees by laying out the official reporting relationships that reign the workflow of the company. The formal outline of a organization 's structure makes it easier to add new positions in the company, as well as, providing a flexible and ready means for growth. Organizational structure also helps operational efficiency by making clarity to employees at all levels of a company. A thoroughly outlined structure provides a road-map for internal promotions

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    Case Study Of Star Alliance

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    Executive summary Since the 1990s the alliances in the airline industries is common and there are three major airline alliances which are present in the world are OneWorld, SkyTeam and Star Alliance. These alliances of airlines have covered almost two third of world air traffic industry and the major contribution in this is Star Alliance. The strategic alliances on the part of the airlines are done because of many advantages which not only organizations reap but also the other stakeholders which

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    Management and Leadership Paper Charles Lee University of Phoenix United Airlines presently manages nearly 3,000 flights daily on United, and United Express. This includes more than 200 domestic and international flights from Los Angeles, San Francisco, Washington D.C., Chicago, and Denver. United is recognized as one of the largest international airlines in the United States, enjoying global air rights in the Asia-Pacific area, in Europe, and in Latin America (United Air Lines, 2009). United’s

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