Lululemon Athletica

SPORT CHEK AND LULULEMON Team number 4 COMM 100 Parminder Singh Sandhu (091002) Gurjeet Singh (090987) Joydeep Pasricha (088881) Harmandeep Singh Gill (090375) Guranmol Singh (090643) Instructor : David Crawford Table of Contents Executive summary 1 History 2 Sportchek 2 Lululemon Athletica 2 Strategic planning 3 Lululemon Athletica 3 Sportchek 4 SWOT ANALYSIS 7

SUMMARY Lululemon Athletica Inc., founded by Dennis Chip Wilson, is a self-described yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada. Since 1998 when it was formed, Lululemon Athletica has performed as a niche market leader with a strong brand image and awareness among fitness professionals by distributing high quality products

United States. By 2005, the company had 14 company-owned stores and one franchised store. By 2007, the company’s owners elected to take the company public. Lululemon proved to be a growing company. Chip Wilson stepped down from his executive position as lululemon’s Chief innovation and branding officer executive on January 29, 2012. Since Lululemon was started in Vancouver, British Columbia, the European Union has many political influences on their economy. The UK government can influence trade and

I. SITUATION ANALYSIS The global fitness and athletic clothing stores industry generates more than 1.9 billion US dollars per annum (IBISWorld, 2015). Lululemon Athletica provides high quality apparel for the ever-growing global health conscious population ("WHO | World Health Statistics 2015", 2016). A SWOT analysis (Appendix 1) illustrates potential and weakness of this hugely successful brand. Furthermore, environmental factors can play a role in the company 's operations. Macro Environmental

Expanding Isabella Lam BBB4M1 14/1/2015 Table of Contents Executive Summary 3 Lululemon Athletica Corporate Profile 3 Corporate History and Officers 3 Competition 3 Products 3 Lululemon on the Global Market 4 Finance 5 France 5 Background 5 Political Information 6 Economy 7 Imports 8 Exports 8 Culture 8 Business Etiquette and Customs 9 Role of Men/Women/Children in the Work place 10 Global Impacts - Terrorism 10 Conclusion 11 Appendix 12   Executive Summary Expansion of a company is never

Introduction Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women, who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income, since Lululemon is an expensive

nature of the business Lululemon, a yoga-inspired athletic apparel company for women and men was founded by Chip Wilson in Vancouver, Canada in 1998. What began as a design studio by day and a yoga studio by night, became an independent store in November 2000 (Lululemon Athletica, 2017). The huge success of the first store, unfortunately, would not continue to allow small, intimate conversations among the customers, as the original purpose wanted. Thus, the role of "Lululemon educator" was created

Lululemon Athletica, Inc. Created by: Kelsey Davis GBA 490-901 March 21, 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and

Critical Issues – Andrew Deihl (1) Luluemon Athletica Inc. has done well to get into the yoga market and maintain their leading role in the market. However, they have also struggled in a few key areas of their business model. These areas are important to for lululemon athletica inc. to address in order to improve their stand in the market. Marketing A major issue with Lululemon Athletica Inc. is their marketing strategy. Currently, they are following a marketing strategy similar to word-of-mouth

Established in 1998, Lululemon Athletica turned into an amazingly and successful company throughout their 19 years of operation.(1) Their vision is for stores to create more than a place where people could get gear to sweat in. Lululemon wants to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. Lululemon also emphasizes the importance to create real relationships with guests and understand were passionate