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    HISTORY OF MCDONALD’S The story of McDonald’s was started in 1940, as a fast food restaurant by two brothers; named Richard and Maurice McDonald in San Bernardino, California,US. The name of the restaurant was McDonald’s Hamburgers, by mid-1950s their restaurant revenue had reached $350000. Raymond Kroc, the distributor of milk shake machines expressed interest in their business and finalized the deal for franchising with both the brother’s. He established a franchising company called McDonald system

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    America, a country run by consumerism and big business. Companies selling cheap food and cheap goods are scattered across the nation in every state and town. This is Eric Schlosser’s main topic in his novel Fast Food Nation. From telling the start of the first fast food restaurants in America, to explaining how the food is made, Schlosser 's covers the whole history of the world wide food phenomenon. Eric Schlosser is an American journalist and Author of Fast Food Nation. He was born in Manhattan

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    I awoke at five-forty-three in the morning. I wait for my neglected iPod to charge on my laptop USB connection then I 'll bike along the river bluff to the National Guard Recruiting Station. If there is a God, my enlistment bonus check will be waiting there for me this afternoon. I’d spent the past month debating whether to take a ten thousand dollar pay off and sign the next three years of my life away with the prestigious Minnesota National Guard. I’d have thought I know better after my “try

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    PESTLE acronym describes the six environmental areas that might affect an organization, Political, Economic, Social, Technological, Legal and Environmental. Political factors concerns governmental influences on the environment. It revolves around the particular government in your particular country. It manifest itself through policies, directors and regulations. Economic factors could be interest rates and inflation. Its looks at employment levels. It looks at if the economy is booming or if it

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    McDonald’s MGT 608 Thirin Santiworakun National University McDonald’s When you first come into the United States, what is the first restaurant that you be well known and noticeable, most of the answer should have McDonald’s restaurant. Even McDonald has built in America but in recently, to describe McDonald’s restaurant, it is one of the biggest fast food restaurants in the world. Today, McDonald has cover more than 100 countries, more than 30,000 restaurants and serves more than

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    There are few business firms anywhere in the world that have been able to sustain the level of growth of McDonalds. McDonalds began by selling only hamburgers and has expanded its menu as well as its franchises on a global platform. According to Robert Hartley, McDonalds Corporation faced a decline. McDonalds Struggled to grow as a result of constantly opening new stores, the acquisition of other fast-food franchises and a few discrepancies in the McDonalds menu. (Hartley, 2014, p.75). But as

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    The McDonalds Corporation is one of the largest chains in Fast- Food market. It spans over 68 million franchises and is known for serving over 99 billion customers. It has expanded overseas and implemented over 35,000 outlets. This essay will dissect the different aspects, and business ideas that the McDonald Corporation is using. From business management to social responsibilities to the environment and consumers, we will go into detail how McDonald use these different practices to help maintain

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    Promotion Burger King promotes their products by sending out direct mailers every month with discount coupons to one of their target market, which are young adults and low-income families. The mailers advertise “Over $70 dollars in savings”. “One of the coupons in the mailer offers two Whoppers, two small french fries, and two small drinks for $ 8.99” (BK mailer , 2016). These deals are so good that their target market the young adult and low-income families can afford to eat at Burger King restaurants

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    McDonalds is very successful company, established in 1954 by Ray Kroc. The primary conception of the business was to be a burger shop which after time turned into most recognisable fast food restaurants chain in the world. Company is present in 117 countries all over the world with more than 35 000 branches (McDonald’s website). Although it is large and established company it does face some troubles which is recently trying to overcome. As generally known in today’s time people become more health

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    Ray Kroc. It’s headquarters are located in Oak Brook, Illinois, United States. They serve 68 million customers on a daily across 119 countries around the world. With approximately 35,000 running locations, they sell all types of fast food including burgers, wraps, fries, salads, pastry’s, sandwiches, and beverages and more! Industry: The industry that McDonalds Corp. operates within is the food industry, and to be more specific, the fast-food industry. For the most part, McDonalds has dominated

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