Luxottica

The Introduction: Luxottica Group S.p.A. is an Italian eyewear company founded 56 years ago in Agordo, Italy. This company based in Milan is the world's largest eyewear company. Furthermore, as a vertically integrated company, Luxottica is designing, manufacturing, distributing and retailing its eyewear brands including LensCrafters, Sunglass Hut, Apex by Sunglass Hut, Pearle Vision, Sears Optical, Target Optical, Eye med vision care plan, and Glasses.com. Its best-known brands are Ray-Ban, Persol

Promotion Luxottica does promote the firm but primarily to stock holders and to other companies. Luxottica may not market to the public, the promotional activities are investor oriented and business to business promotions. As a manufacturer, the firm Luxottica markets to other firms as a possible outsourcing or licensing manufacturing. Luxottica business to business marketing would focus on cost and quality of products the firm produces. While investor relations would focus on revenue, return on

1. Corporate Strategy: Luxottica Group are the world’s largest eyewear company, based in Milan, Italy. Their long-term corporate strategy is to create the best possible eyewear to satisfy its clients, and expand their market share by growing its various businesses, whether organically or through acquisitions1. The Company will continue to focus on the following strategic pillars: vertical integration, design and technological innovation, brand portfolio management, market expansion, financial discipline

 External Analysis on Luxottica : Explanations by columnists and financial specialists on Luxottica "imposing business model looking system" in the eyewear market: "Today more than 80% of major eyewear brands, including the world's No. 1 merchant, Ray­Ban" are outlined and retailed (more than 7,000 stores only us) by Luxottica, bringing up issues about brand legitimacy, cost and client decision." Dean Crutchfield, Forbes. "One organization has inordinate predominance in the [eyewear] market. The

and Group contract negotiations. Retail divisions Luxottica Group’s Retail divisions manage around 6,500 optical and sun stores in the United States, Canada, Australia, New Zealand, Hong Kong, China, Europe and the Middle East. In North America, Luxottica Group controls the two biggest prescription eyewear chains - LensCrafters and Pearle Vision - and the most relevant chains in the sun segment - Sunglass Hut and Ilori. In South America Luxottica controls Multiopticas Internacional S.L. which manages

History/Background The Luxottica Group is an Italian eyewear company founded in 1961 by Leonardo Del Vecchio. Luxottica is the leading designer, manufacturer, and distributor of luxurious and designer eyewear controlling over 80% of the world 's designer eyewear brands. Luxottica has become a leader in the prescription eyewear business in North America with retailers that include LensCrafters and Pearle Vision brands, Asia-Pacific with OPSM and Laubman & Pank brands, and in South America with

Luxottica Group S.p.A Competitive Strategy course project Term 2 7/16/2010 Group C 15 Jince Joy 61110096 Manas Lodhavia 61110407 Piyush Nahar 61110236 Saurav Atri 61110185 Vikas Garikipati 61110187 Contents 1. Executive Summary………………………………………….........3 2. Introduction…………………………………………....................4 3. Strategic Issues analyzed…………………………………………..8 a. Luxottica’s position in the US market……………………….8 b. Gain of market share in the US and international

COMPANY BACKGROUND Warby Parker is an American eyewear company that was launched in February, 2010 as part of the Venture Initiation Program by four students from the University of Pennsylvania. The company’s initiative was to sell cheap eyewear online combined with a good cause. Warby Parker believes that “everyone has the right to see” this idea lead to forming partnership with renowned non-profits – e.g. RestoringVision.org – to give a pair away to someone in need for every pair sold. However

Some people can say Luxottica is a monopoly, I see their point and I agree. Luxottica literally owns almost all of the sunglasses industry, they have very little competition and high prices. It costs hundreds of dollars to buy a pair of sunglasses and only about 30$ to produce the same pair of sunglasses. Luxottica also has contracts with major companies such as Coach, Ralph Lauren, Channel, etc. Luxottica also owns Sunglasses Hut which is a very popular place to buy sunglasses. An interviewer

How I feel about Luxottica and the owner of Luxottica is that he very smart-alecky and he doesn't answer questions that need to be answered and he very unconfident with his responses he gives half answers.When the Luxottica said everything is worth what the people are willing to pay because his glasses are really expensive in my opinion and I wouldn't spend my money on some glasses that i'm probably going to wear one time and they're not even prescription glasses which cost more! and their own most