Maggi

as it has brand leadership in India (Gupta, 2016). Nestle has faced a problem regarding one of its products which was ‘Maggi noodles’ (Digital Strategy Consulting Limited, 2017). It was get banned in India (News Desk, 2015) because high level of lead and monosodium glutamate (MSG) was founded in product (Auriga Research Pvt. Ltd., 2015). Customers declined to purchase Maggi after this news (Digital Strategy Consulting Limited, 2017). However, company knew very well that product contains reasonable

1.1 COMPANY OVERVIEW NESTLÉ is the world's leading Nutrition, Health and Wellness Company. The Company was founded in 1866 by Henri Nestlé in Vevey, Switzerland. The employ base of the company is around 2, 80,000 people and have factories or operations in almost every country in the world. It has operations in around 197 countries around the globe and has 442 factories in 86 countries. Nestlé's association with India goes back to 1912, when it started exchanging as The NESTLÉ Anglo-Swiss Condensed

time to prepare meals, and this became a wise spread problem. Julius Maggi (born on October 9, 1846; in Switzerland) took charge of his father’s mill, made a difference by creating packed food hat was quick and easy to prepare, and soon he became pioneer in industrial food production. NESTLE Today, Maggi is an integral part of Nestle family of food and beverages. Maggi is known worldwide, for its high quality products and their innovation

continents are their client. For example, Nestle' fragment into various of age. For baby, they have Nestle' baby foods while youngsters can drink Milo, Nescafe or eat ice cream, chocolate and treats. In Vietnam, Nestle has the Maggi brand with numerous sorts of Asia sause, yet Maggi don't exist in England of the difference in the geographical taste. (Kumar et al, 2013, p.205) Economic -Nestlé is leading company in the food industry, they share their knowledge and expertise with local small and medium

III. Marketing objectives: Every company needs to increase its sales efforts if it wants to continue to be business, this considered as a primary objective of a promotion for any business. However, it is important to always monitor the reputation of the company, through checking the comments said by the public, and improving it if there is a need. This is considered as one of the Indomie’s companies’ objectives. Because of the dark side spoken of instant noodles, through new studies that suggests

Introduction Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Fiji and the Philippines. Maggi is Malaysia’s no 1 bag noodles and voted as best Performing brand by Readers Digest Readers Survey (2000 / 2001 / 2002). Good range of great tasting popular flavours. In Switzerland in 1863, Julius Michael Johannes Maggi developed a formula to bring added taste

still commands an envious market share of more than 90 percent. II. About the Brand Maggi Maggi’ was launched in 1982 by Nestle India Limited as ‘Maggi 2 Minute Instant Noodles’ under the ‘prepared category dishes’. Maggi Noodles is one of those brand names for whom the quote, ‘I came, I saw and I conquered’ is apt. The brand replaced favourite Indian desi snacks such as Samos’s and kachoris with a hot bowl of Maggi noodles. Over the year, the success of the brand has been commendable, especially considering

1 Introduction • “Nestle” is a Swiss-German word which means “Little Nest” which is the Trademark. • Nestle is the world’s largest and leading food, nutrition, health and wellness company having 2000 plus brands worldwide. • Founded and headquartered in Vevev, Switzerland. • Fifth largest company of the world according to its turnover. • Present in 197 countries of the globe and having 522 factories. • Over 700 products renovated or innovated in the past five years, with wellness in mind. 2 History

Introduction In the world of digitalization, nobody has enough time in his or her busy schedule, and he or she cannot afford traditional cooking, and hence many fast food items have flooded the market. Life today has gone to a point where everybody is inclined towards the easy method for getting things done, be it instant money, instant energy or fast food. Here comes the role of Noodles, which occupy a powerful place in the day to day life of the households. Maggie stands out among the instant

Bangladesh. MAGGI is one of the strategic brands of Nestlé Bangladesh Limited. Worldwide MAGGI brand is used for Nestlé's Soup, Noodles, Seasonings, Recipe Mixes and Sauces. In Bangladesh, MAGGI brand has two product categories under this strategic brand name: Noodles and Soups. As part of the brand extension and value creation objective of the company, Nestlé now is going to launch MAGGI Ketchup in Bangladeshi market. Ketchup and Sauce business of Nestle under the brand name MAGGI is very much