Marshall Applewhite

MASS COMMUNICATION & SOCIETY, 2000, 3(1), 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article, I argue just the opposite, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article

social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology." (McLuhan, 1964, p. 7) Thus begins the classic work of Marshall McLuhan, Understanding Media, in which he introduced the world to his enigmatic paradox, "The

“The  medium  is  the  message”  McLuhan  defines  the  medium  as  any  extension  of   our   body,   senses   or   mind.   Therefore,   any   instrument   of   change   is   a   medium.   The   resulting  change  McLuhan  refers  to  is  often  subtle  and  it  is  this  change  that  is  the   message   (McLuhan,   1994).   At   first   glance,   McLuhan’s

Harvard University; it was delivered on the 5th of June, 1947 at Harvard University. The speech was created primarily Charles Bohlen, a Soviet expert and Marshall’s special assistant, and later revised by Marshall. Department officials, including George Kennan and William Clayton saw the Marshall Plan as a way of restricting Communist growth in Europe, by strengthening the struggling democratic European nations . After the end of WWII in 1945, the majority of Europe was in ruins; over a third of the

Article 1 This article talks about the effects of media exposure on adolescents and the violence that is can bring. Using the social conflict theory it portrays the media as having a harmful impression on today’s children. The article shows how crime statistics have decreased the arrests for violent crimes committed by youth offenders has not (Fowler, 2002). The article also shows how the APA is teaming up with federal programs to help resolve these harmful effects that the media is portraying.

Introduction: What happened to the media? The mass media is growing and slowly becoming a part of our lives due to the increase of dependency since the late 1920’s when Televisions have become commercially available to the public, or even as old as the printing press, and the reliance on the media has soared since then with the introduction of the internet, as well as many other forms of technology “We've arranged a civilization in which most crucial elements profoundly depend on science and technology

Throughout the previous years, individuals view media for further entertainment rather then the actual message portrayed. We simply observe or recite if the news media is outrageous or affects to the lives of the icons presently in the interest. Currently, the image of privacy connected with individuals providing newscasts has entirely disappeared. In the news media the images have become more important than the message itself due to mass media. Audience and visual images have become more common

What makes the American society American? Is it our big cities? Our adaptations to new technology? Our extravagant shopping opportunities? Is it the convenience of our society? The fast food opportunities? The drive-thrus? It is our emphasis on personal travel and transportation means? Or is it our desire for wealth and success? Many Americans focus on these aspects of our society to be happy in their lives. Americans strive to be the best and often little will stop them on their way. There is an

discounter providing high quality, on-trend merchandise at attractive prices in a clean, spacious and guest friendly store. Target Corporation also operates their online business at Target.com . According to the company' history report Target began as Marshall Field & Co in 1881 then in 1902 George Dayton opened a Goodfellows in downtown Minneapolis. One year later they founded their first Dry Goods Store and in 1911 they became known as the Dayton Company. In 1962 they opened their first Target store

Facilitator reports meant to help you further connect course concepts to your life during the quarter. Students must respond to all peer reports in a timely manner. The report will be included in the Individual Website. Example 1: A student selects Marshall McLuhan as her media topic. She completes a website informing a mass audience about McLuhan, records a podcast on him and writes a report with discussion questions on his contributions to mass media studies. The podcast and report with questions