Marvel Entertainment

[pic]      Case: Marvel Entertainment Group Corporate Finance    1              Marvel’s bankruptcy   In December 1996, Marvel Entertainment Group and the three holding companies entered bankruptcy. Why did they file for it and why were the problems caused; bad luck, bad strategy or bad execution? And did Perelman’s pre 1997 decisions contributed to Marvel’s downfall? In our opinion, the bankruptcy of Marvel was caused by a variation of problems. These problems can be divided

Marvel Entertainment Group, Inc. (Marvel or MEG), incorporated on December 2, 1986[6] as the parent company of Marvel Comics and Marvel Productions, was put up for sale as part of the liquidation of its then parent corporation, Cadence Industries, and sold in 1986 to New World Pictures.[8] On January 6, 1989, Ronald Perelman 's MacAndrews & Forbes Holdings group of companies bought Marvel Entertainment Group from New World for $82.5 million,[9] not including Marvel Productions, which was folded into

Walt Disney owned Marvel Entertainment have for the past many years been the unquestioned and inaccessible supreme ruler of the superhero movie business. Even When DC Comics make superhero movies, for example Batman, Marvel movies released the same year always tramp DC at the box office and several other avenues of recognition. Discussions, debates and arguments from fans of the two sides over who’s the actual king if they leveled the playing field have become part of the DC – Marvel fan relationship

Question A. Q. A: Critically analyse Apple’s approach to branding and marketing communications using concepts from B825 units five (branding) and six (communications). (20 marks) The case talks about two brands Disney and Marvel in the light of the recent acquisition of Marvel by Disney. Hence not only Disney’s and Marvel’s approached to branding and marketing communications will be analysed, but also the effects of the above merge to these processes. De Chernatony and Mcdonald define brand as

Corporate Social Responsibility (CSR) is becoming an important aspect when it comes to running a business because it shows the people that how much a company values its customers and its society. CSR is known to be a business approach that contributes to the sustainable development by providing economic, social and environmental benefits for all shareholders. Nowadays, the majority of the companies are starting to adopt the CSR approach in their business models due to its benefits such as helping

Disney is always being bashed about how they portray girls as being beautiful and skinny or how the portray ethnic groups in their movies. Disney also is haggled about being a monopoly and taking over other companies to be the only ones. Disney has been around since 1923, which Walt Disney and his brother started making short films about Mickey Mouse. They began to grow rapidly and eventually became the powerhouse they are today. In this quote by Alexandre Bohas professor at University of Paris says

studio entertainment, consumer products, and interactive media. Thus, it attracts a wide base of consumers through differentiating its products by superior dedication to creating high quality content, technological innovations in entertainment and international expansion. 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? See p. 234 in test. Attractive (from most to least) : Studio Entertainment, Consumer

original studio. The three others were acquisitions made during Bob Iger’s time as chief executive officer of The Walt Disney Company. The first was Disney's competitor animation studio, Pixar, which was purchased for $7.4 billion in 2006; second, Marvel Entertainment, which had its roots in comic books, for $4 billion in 2009; and finally the legendary filmmaker George Lucas’ Lucasfilm for $4.05 billion in 2012. During this time, Disney Studios began pursuing a “tentpole” strategy, which entails investing

reputation 3. Competency in acquisitions 4. Diversified businesses 5. Localization of products 1. Heavy dependence on income from North America 2. Few opportunities for significant growth through acquisitions Opportunities Threats 1. Growth of entertainment industries in emerging markets 2. Expansion of movie production to new countries 1. Intense competition 2. Increasing piracy 3. Strong growth of online TV and online movie rental Strengths 1. Strong product portfolio. Walt Disney’s products

Walt Disney Company was started in the year of 1923. The main office is in Burbank, California. There are five main sections of the company. They are parks and resorts, interactive, studio entertainment, media networks, and consumer products. The SWOT analysis is also called a situational analysis and looks at the strengths, weaknesses, opportunities, and threats of a company. The Chief Executive Officer of the company is Bob Iger. Some strengths of Disney is that it is a household