Mattel

In the years of 2006 through 2007, Mattel recalled approximately 14 million toys (Gilbert & Wisner, 2010). These toys were later proven to have had excessive levels of lead. Some of the toys contained small detachable magnets that were later proven to be choking hazards and some fatal if swallowed. Many lawsuits and regulatory actions were charged to Mattel. The toy maker suffered a severe loss to its reputation and also violated many ethical standards. Manufacturing any product has very serious

Mattel Stephanie Amabile BUS 521 Mattel is the world’s #1 toy maker with more than 30,000 employees and more than $4 billion in sales. A well-established core product portfolio has set Mattel’s established position in the toy market much higher than their competitors. Its products include Barbie, Fisher-Price toys, Hot Wheels and Matchbox Cars, American Girl dolls books, and licensed Disney and Sesame Street products are just a few that have helped them reach such great profits throughout the

Mattel, Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945, as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company, the primary activities of Mattel are to design, manufacture, and market the toys. As the company’s sales growing slowly, Mattel started to produce varieties of

Primary activities: Inbound logistics: • GMP Mattel logistics system is primarily based on Global Manufacturing Principles (GMP), this is like a code of conduct that defines the standards and conditions of manufacturing process in the global network of the company. (Mattel) The principal objectives of this program are concerned on increasing the gross margin, reducing costs and the consumption of carbon dioxide emissions, which are due to the transportation from the factory to the store shelves

Mattel Case Analysis Problem Definition The problem surrounding Mattel Inc. is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends.” This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing

The failure of improper accessibility before the launching of product turns out to be a big flaws on Mattel, Mattel as a leading manufacturer of toys should have a department that would take a maximum test on company product so as to ensure that recall of product would not come up by the customers. A unique factor for Mattel in research and development has made the company has hedge over it competitors but could not maintain its standard due to its flaws. Looking at the statistical recalls by consumer

Mattel Case Study - Presentation Transcript 1. no. 1-0013 Mattel, Inc: Vendor Operations in Asia Only 3% of the world’s children are here in the U.S. Our biggest opportunities are in growth outside the U.S. – Jill Barad President & CEO Mattel, Inc. The sun was just breaking over Kowloon Harbor. From his corner office, Ron Montalto gazed across the water and watched the early morning light reflect off Hong Kong’s famous downtown skyline. Only 24 hours ago Ron had been riding around the Carolina

Case Summary: Mattel, Inc has the vision of being the world’s premier toy brand, for the present and the future. It currently sells products in over 150 nations. The company was founded in 1945 by Harold Matson and Elliot Handler. It has gone to be 30,000 employees strong working in 43 countries. Mattel, Inc includes a number of toy brands such as Barbie, Fisher Price, Hot Wheels, American Girl, Tyco, and others. In 2008, the company was recognized by FORTUNE magazine as one of the “100 Best

The Mattel and the Toy Recalls integrative case poses six questions (four from the case and two from the professor) which will be addressed in this analysis. 1. What went wrong with Mattel’s recall strategy? The strategy used by Mattel in the toy recall was focused on passing the blame to China’s work practices and materials used. Mattel prematurely placed disproportionate blame on Chinese manufacturers and appeared defensive and somewhat fearful. In addition, the toy manufacture delayed reporting

In 2004, Mattel Inc. first filed a lawsuit in Los Angeles County Superior Court claiming that its former employee, Carter Bryant, violated copyright infringement and breach of contract. Mattel is widely known for their popular Barbie dolls and MGA Entertainment have their Bratz dolls, which were the popular modernized Barbie in the 2000’s. In 2008, a federal jury ruled in favor of Mattel because they believed Mr. Bryant developed the concept of the Bratz doll while working at Mattel, then leaving