Mattel

manufactured by Mattel, which was founded in California in 1944, and has dominated the toy market ever since. Barbie helped to create a name and an Empire for Mattel, who later introduced products such as Hot Wheels and Polly Pocket. Mattel, for many years, had a great reputation and produced products that were safe and children loved. Mattel began moving their manufacturing operations overseas about twenty years ago, and until recent years had enjoyed continued success. When Mattel began moving a

In August 2007, Mattel and CEO Bob Eckert were facing an unsteady future. With a recent announcement of a recall of nearly 10 million toys, they had created an uproar in the toy industry. The uproar was concerned with the use of lead paint in toys for children. However, only approximately 1 million of the recalled toys were due to manufacturing process lapses stemming from the Chines facilities. The remainder was due to a design flaw that caused powerful magnets to become loose and fall out,

Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safety

Mattel vs Hasbro Mattel: History: Mattel was founded in 1945 by Matt Matson and Elliot and Ruth Handler as a picture frame manufacturing company. The name Mattel was derived from a combination of the two names, Matt and Elliot. They operated out of a garage in Southern California. Handler then recognized an opportunity and began to manufacture dollhouse furniture with scrap material from the picture frame business

Executive Summary Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose, potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company

Unit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT 460-04 Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis In 1944, the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using the scrap from the picture frames to create

MATTEL TOYS RECALL CASE STUDY Product  recall:   On  August  14,  2007,  the  U.S.  Consumer  Product  Safety   Commission  (CPSC)  in  cooperation  with  Mattel  announced  five   different  recalls  of  Mattel's  toys.  On  September  4,  Mattel   announced  three  more  recalls.  Some  were  due  to  the  use  of  lead   paint,  while  others  were  due  to

leaders at Mattel do. Mattel knows they have an ethical and social responsibility to their customers. Their goal is to produce toys that are not only safe but also made at ethically run production facilities. Case Study: Identification Ruth and Elliot Handler and Harold “Matt” Matson started their business venture as a picture frame company. Their first production shop was a garage in Southern California in the early 1940’s (www.mattel.com).

Mattel ­ Case Study ­ Dolls facing new challenges on the global market I. Executive Summary Mattel produces and sells various toys around the world and among these Barbie fashion doll is the flagship. This product was criticized from more aspects from other cultures of Aisa where the lifestyle Barbie represents is not commonly accepted. On the other hand privacy issues were raised by parents regarding the digital marketing activity of Mattel, as rights of children are related in this market. Mat

issues Mattel, U.S. toymaker faced when it decided to opens its door in China. The store was designed to cater to young girls who may be interested in purchasing Barbie doll clothing and accessories. The flagship store had to close its doors in two years, because of global cultural issues that hadn’t be well thought out. This paper will discuss those issues and it present some solutions on how Mattel can be successful in the Chinese consumer market. Problems Mattel Faced In 2009, Mattel, one of