Mattel

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  • Essay about Every Little Girl’s Idol

    1589 Words  | 7 Pages

    For sure, little girls more often than not are prone to fantasize about their future and how they will turn out to be when they’re grown up. The future for each little girl is a world full of challenges, surprises and expectations, not to mention fear and excitement. In other words, the future is not yet seen in a girl’s mind but, she wants to get a glimpse of it, that is why, playing with dolls and girly items are a little girl’s attempts to fantasize or at least get an idea of what she will look

  • Barbie vs. Bratz Essay

    794 Words  | 4 Pages

    BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model,” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because

  • Barbie Case Study

    739 Words  | 3 Pages

    all of the competition. Since its inception in 1945, Mattel has been collecting market intelligence in some form (Nash & Duvall, 2005). As a man, I even understood the importance of Barbie to little girls growing up. Around Christmas, Barbie had all the commercials appealing to the little girls and tweens. Like any superpower, including countries and toys, there is sure to be challenges out there with someone looking to dethrone the best. Mattel somehow felt that there was no way anyone could dethrone

  • Matel Case Stusy Essay

    1443 Words  | 6 Pages

    Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safety

  • Mattel's China Experience

    1261 Words  | 6 Pages

    Mattel’s China Experience: A Crisis in Toyland In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public

  • Mattel's China Experience

    1822 Words  | 8 Pages

    HEAD: Mattel’s China Experience: A Crisis in Toyland Unit Three Mattel Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: Teresa Binder Professor: Dr. DiMatteo-Gibson Date: January 28, 2011 In 1945, the Mattel brand was born. Ruth and Elliot Handler and Harold “Matt” Matson launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using

  • The Six Cultural Differences Of Barbie In China

    1033 Words  | 5 Pages

    Introduction Mattel attempted to incorporate Barbie into China by opening a Barbie store. The business failed due to Mattel not researching the market and how to incorporate the products into the Chinese market. There are many cultural differences that Mattel needed to take into consideration before they attempted to bring Barbie to China. Problems Mattel Faced According to Wang (2012), Mattel did not fully understand what Chinese girls and women wanted from a doll. Femininity is different in

  • Dangerous Toys for Our Children

    1019 Words  | 5 Pages

    reports of lead in toys for kids, mothers and fathers alike now have a new worry. One of the world’s largest entrusted and respected toy companies has been criticized for producing toys with hazardous levels of lead paint. Some of the toys produced by Mattel also contain small magnets that pose as a choking hazard to

  • Barbie. history Essay

    1679 Words  | 7 Pages

    Lose Weight which advised: "Don't eat." The doll also came with pink bathroom scales reading 110 lbs., which would be around 35 lbs. underweight for a woman 5 feet 9 inches tall. In 1997 Barbie's body mold was redesigned and given a wider waist, with Mattel saying that this would make the doll better suited to contemporary fashion designs. 2. In March 2000 stories appeared in the media claiming that the hard vinyl used in vintage Barbie dolls

  • Barbie 's Influence On Women 's Equal Rights And Opportunities

    1760 Words  | 8 Pages

    choices,” (Mattel 2016) to serve a purpose as a role model to show kids to love themselves instead of trying to be like her.The unrealistic self image and lifestyle of glamour and riches were designed strictly for