Mattel

The previous crisis of Mattel included that the products were tainted with lead paint and that some of the products had loose little magnets. Both of these faulted products could have caused harm to the children. This is why it was decided to recall all these products and take measures to prevent this from happening in the future. Various stakeholders were affected by this crisis, for example parents, children, manufacturers and investors. Which is why Mattel had to come with a strong crisis communication

Mattel, Inc: Vendor Operations in Asia 小组成员：葛晔韬、李如妍、陈嘉、黎健兴、马迪 Introduction Mattel is a leading company in the toy industry created in 1945, which owns a number of iconic toys and renowned brands. Mattel differentiate between core and non-core products, manufacturing its core products in-house and outsourcing non-core products. And core products include Barbie, Hot Wheels products, selective Disney and Fisher Price lines, while non-core products tended to be promotional items, or toys with short

For Mattel, the demographic most often used is children, ages 0-15. Mattel is a toy manufacturer, providing toys and games for children. The demographic ages 2-6 is a good range because these ages provide a lot of the toys related to playing, but also to toys based on movies, television, and education. For this demographic I would first look at the birth rates in the overall global market to identify if the number of children is expanding or contracting. Looking at a five year trend, 2013-2018, the

Have you ever heard of Hot Wheels? Or Monster High? Or Fisher Price? These are all creations of Mattel Inclusive. Mattel Inclusive is a company that creates toys for children. The most famous product of Mattel is BARBIE. Barbie is a doll manufactured by Mattel and was launched in March 1959. An American lady named Ruth Handler is given credit for this creation alongside a German doll called Bild Lilli, which was her inspiration. Barbie has been an important part of the toy fashion doll market for

Barbies so that little girls of different ethnicities don’t feel left out. According to Kristina Milnor, “between 1993 and 1997 the American toy company Mattel produced the “Great Eras Collection,” a series of Barbie dolls dressed to represent historical moments ranging from Eighteenth-Dynasty pharaonic Egypt through 1920s America” (215). Mattel released ten different Barbies in the Great Eras Collection in hopes of having a more diverse line, along with Mattel’s trademark Barbie. The ten different

all of the competition. Since its inception in 1945, Mattel has been collecting market intelligence in some form (Nash & Duvall, 2005). As a man, I even understood the importance of Barbie to little girls growing up. Around Christmas, Barbie had all the commercials appealing to the little girls and tweens. Like any superpower, including countries and toys, there is sure to be challenges out there with someone looking to dethrone the best. Mattel somehow felt that there was no way anyone could dethrone

As we grow as a society we only can hope our children can adapt to the toys they play with. Companies like Mattel over the years have received well-deserved scrutiny for their Barbie brand of toys. The recent make over to the Barbie line may harm Barbie’s image as a brand when mothers think of their childhood they of the classic Barbie look. Barbie’s make over which includes four different body shapes, seven different skin colors, twenty-two eye colors, and twenty-four hairstyles they also have optional

Background: History, Products and Profitability indicators The Toy Industry of traditional toys has been around since the fourteenth century and has evolved into a multi-billion dollar industry. The Toy Industry big contenders are Mattel (U.S), Hasbro (U.S), and LEGO (Denmark). Products of this industry include: action figure/accessories/role play, building sets, dolls, games/puzzles, outdoor and sport toys, infant/preschool, and all other toys. The early toy industry began in Nuremberg and Groeden

inventor of Barbie was Ruth Handler, the daughter of Russian Jewish immigrants who was also the president of Mattel. Ruth observed that when her daughter plays with infant dolls, she pretended to be the doll’s mother, and when playing with paper dolls, she liked to assign them adult roles as if they were real humans. When she suggested creating adult dolls to her husband Elliot, the co-founder of Mattel, he and other coworkers thought it was a poor idea that would never sell, and declined. However whilst

Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safety