Mattel

Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safety

reports of lead in toys for kids, mothers and fathers alike now have a new worry. One of the world’s largest entrusted and respected toy companies has been criticized for producing toys with hazardous levels of lead paint. Some of the toys produced by Mattel also contain small magnets that pose as a choking hazard to

Cultural objects can practically be found anywhere. “A cultural object may be defined as shared significance embodied in form, [In other words] it is a socially meaningful expression that is audible, visible, or tangible or that can be articulated” (SOURCE). Cultural objects tell stories, and those stories could be interpreted in numerous different ways. The significances of cultural objects vary from individual to individual, as well as location and time. So, a cultural object valued in the United

Mattel’s China Experience: A Crisis in Toyland In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public

a positive change, after losing more than twenty percent of sales in 2012 to 2014 and losing more than 500 million of sales in 2015, the risk for Mattel is extremely massive, but needed. The article goes back to Barbie’s nearly fifty seven old history, reveals and rejuvenates the powerful, yet disturbing impact of the Barbie. Since January 28th, Mattel decided to regenerate and rebrand the shape of the Barbie. The famous play doll will now come into three new bodies and stating significant differences;

HEAD: Mattel’s China Experience: A Crisis in Toyland Unit Three Mattel Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: Teresa Binder Professor: Dr. DiMatteo-Gibson Date: January 28, 2011 In 1945, the Mattel brand was born. Ruth and Elliot Handler and Harold “Matt” Matson launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using

Lose Weight which advised: "Don't eat." The doll also came with pink bathroom scales reading 110 lbs., which would be around 35 lbs. underweight for a woman 5 feet 9 inches tall. In 1997 Barbie's body mold was redesigned and given a wider waist, with Mattel saying that this would make the doll better suited to contemporary fashion designs. 2. In March 2000 stories appeared in the media claiming that the hard vinyl used in vintage Barbie dolls

They say diamonds are a girl’s best friend (Carol Channing), but I beg to differ. Beginning in the late 1950’s, something as small as 18 inches, made in human likeness captured the hearts of many young girls. Ruth Handler, designer of Barbie states her creation was inspired by her daughter, Barbara, during a trip to Switzerland. On this trip, Handler noticed her daughter’s fascination with the doll “Bild Lilli. From that incident, Handler knew that girls enjoyed playing with dolls that resembled

Introduction Mattel attempted to incorporate Barbie into China by opening a Barbie store. The business failed due to Mattel not researching the market and how to incorporate the products into the Chinese market. There are many cultural differences that Mattel needed to take into consideration before they attempted to bring Barbie to China. Problems Mattel Faced According to Wang (2012), Mattel did not fully understand what Chinese girls and women wanted from a doll. Femininity is different in

The industry was dominated by a few major players, such as Mattel, Hasbro, LEGO and RC2. Mattel and Hasbro’s sales alone accounted for over 12% of global sales. By 2007, most toy production occurred in China. So much in fact, that nearly 85% of all toys sold in North America were imported from China. Mattel was the industry leader up until very recently and witnessed many successes in terms of its products and globalization. Much of Mattel 's success comes from its strong branding. From the 1959 introduction