Mattel

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  • Essay about Marketing Case Study for Barbie

    1341 Words  | 6 Pages

    As the doll market expands internationally, too, Mattel has not always been successful at matching or selling Barbie to local cultures. Many people from other non-Western cultures want dolls that match their culture, and Barbie frequently does not fit them. I could not find any political factors that

  • Barbie Dolls On Young Children Essay

    1479 Words  | 6 Pages

    Mattel: Influences of Barbie dolls on young children Mattel is considered one of the most leading industry when it comes to the invention of toys and video games. Mattel is also a leading brand company that researches and develops new toys and then buys or license them from inventors. But what exactly are they doing to convince us consumers to buy their products? For the past decades now, Barbie dolls mainly created by Mattel have grown tremendously and have made a huge impact to children’s lives

  • Barbie Essays

    1716 Words  | 7 Pages

    In fact, the Barbie doll was so popular that three years after her release in 1959 Mattel was still filling orders from her first year (Long 17). It wasn’t until the late 1960’s that critics began “comparing Barbie to a Playboy Bunny and calling her a corrupter of youth” (”Bad Girl” 3). One woman commented, “She’s an absurd representation

  • Barbie Case

    2561 Words  | 11 Pages

    their very own stereotyped ideals of beauty, in a strategy of expanding the global reach of Barbie line to different cultures, Mattel came up with multi-cultural Barbie, i.e. Barbie with different backgrounds, for instance: the coloured Barbie was warmly greeted in African, American, Hispanic, and Indian cultures. However, there was controversy over approaches of Mattel in other markets, of which cultures traditional Barbie dolls were not compatible with. Drawbacks were clearly seen in Mattel’s business

  • Barbie : A New Campaign Promoting Empowering Girls Essay

    2010 Words  | 9 Pages

    the worldwide brand of fashion dolls manufactured by the American toy-company Mattel, Inc. Nevertheless. Today Barbie is not just a toy, but an entire corporation; she has a sweetheart Ken, a family, friends, animals as well as a house, a car and designers’ clothes. Since the first launch in March 1959, Barbie became an icon: she was sold in 150 countries and still remains the world 's most popular doll. According to Mattel, nowadays, three plastic, 11.5 inch Barbie dolls are sold every second. Nowadays

  • Informative Speech On Barbie

    841 Words  | 4 Pages

    knew how or when Barbie came to take over a little kid’s imagination. D. Preview Statement: Today I would like to take the time to inform you about Barbie is who one of the most popular toys if all was time. II. Body A. Ruth Handler, co-founder of Mattel, observed her daughter Barbara playing with paper dolls. This sparked Ruth's vision to create a 3-D doll for girls to play out their imagination. 1. a. Handler was born as Ruth Marianna Mosko in Denver, Colorado. She married her high school boyfriend

  • Essay about The History of the World's Most Famous Doll, Barbie

    680 Words  | 3 Pages

    History In 1945, Ruth and Eliott Handler founded Mattel – one of Americas leading manufacturing companies of today. The idea for the Barbie doll was conceived when Ruth watched her daughter play with adult paper dolls. She noticed the importance of being able to change the doll's clothes, and decided to create a three-dimensional fashion doll, naming her Barbie after Barbara (her daughter). At the time, the toy market was dominated by baby dolls and toddler dolls. Barbie was a new conception that

  • Self Objectification In The Barbie Doll

    891 Words  | 4 Pages

    Barbie is one of the most successful fashion dolls with a worldwide annual income of $1.5 billion sales (Mattel, 2003). Its popularity is astounding, with 99% of children aged three to ten in the United States own the minimum of one Barbie doll, whereas the average number of dolls owned eight (Rodgers, 1999). The Barbie doll is viewed as a fashion icon, its long term success can be attributed to the fact that Barbie lives an extremely glamorous life by having eighty careers and numerous pets, has

  • In a Barbie World

    1972 Words  | 8 Pages

    In A Barbie World! A culture that is saturated by consumerism can be referred to as a consumer culture. Barbie can be used as a tool for consumer culture because she is perceived to be the perfect woman, an unattainable achievement. Barbie has the perfect man, Ken; she has her dream house, and car, and even a dream closet. There are life size Barbies bouncing around in T.V. and print media ads that personify this image. Barbie produces a systematic reproduction of consistency; she doesn't evolve

  • The Barbie Doll's Role Model For Children

    1731 Words  | 7 Pages

    Children have always looked up to someone also as we know called “Role Models”. A good role model is a person who serves as an example of the values, attitudes, and behaviors associated with a role. For year's little girls have been looking up to a figure/plastic doll called Barbie. Barbie Dolls have been in our world since 1959 which was when the first Barbie doll-named after Ruth's daughter Barbara -made its debut at New York Toy Fair. Barbie is what children have been looking up to as their “role