Mattel

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  • Essay on Barbie: Independent Woman or Damaging American Icon?

    2454 Words  | 10 Pages

    claimed that Barbie "could teach a little girl to become a lovely lady" (Matheny 3/3). The first doll cost $3, had "limp" black hair, and didn't smile (Layman 319). Ken, Barbie's notorious male counterpart, was introduced in 1961 (Green, A. 1/2) and Mattel came out with a wedding ensemble for the happy couple in 1965 (Layman 319). Over the years, many family members and friends have been added to the Barbie line. Barbie's immediate family includes her four sisters -- Skipper, Stacie

  • Negative Effects Of Barbie

    1008 Words  | 5 Pages

    Does Barbie negatively affect a young girl’s development? Perfect, gorgeous, attractive and dazzling: Barbie has continued to dominate global toy sales for the past five decades – she is the purest paragon. However, contrary to widespread belief, Barbie may be the worst thing to have ever damned society, along with its ever-expanding population. Sensible adults may understand that Barbie’s physique is unattainable, as well as being an unrealistic depiction of a woman’s body, but is Barbie completely

  • Barbie Role Model Essay

    1683 Words  | 7 Pages

    Party Barbie.” This Barbie caused a lot of controversy in our society. The reason being, the doll came with a scale that only went up to 110 pounds and a diet book. There was also a sign that said, “How to lose weight? Don’t eat” (HuffPost UK,2017). Mattel, the maker of Barbie, had numerous complaints from many parents. Due to that, researchers ran an experiment to test whether the doll did influence young girls on their body image. There was a survey that was conducted with women that played with Barbie’s

  • Essay on The Face of Eating Disorders

    1599 Words  | 7 Pages

    read in the brochure, anorexia nervosa is believed to be the most fatal mental disorder and is on the rise throughout the world. Eating disorders, and Barbie, need to come to an end to prevent further damage to the future generations. In 1965, the Mattel corporation launched their controversy enticing product, “Slumber Party Barbie,” which included a scale that was permanently set to 110 pounds, and a small book that was titled “How to Lose Weight.” That book held the anorexic tip “Don’t Eat” on the

  • Toy Retailing in India

    7399 Words  | 30 Pages

    PROJECT REPORT ON Identification of locations for the toy retail venture between Reliance and Hamleys Table of Content: 1. Introduction 4 2. Problem Definition 4 3. Review of Literature 5 4. Research Gap Analysis 7 5. Problem objective 7 6. Data to be Used 8 7. Research Design 8 Type of research 8 Methodology 8 Primary Survey 8 Experiential Survey 8 Data Collection Method 9 Secondary Sources 9 8. Toy Industry In India: 9 Toys

  • Barbie Essay : Negatives And Negatives Of Barbie

    1019 Words  | 5 Pages

    "Barbie Life in the Dream House", many individuals proclaim that she has the perfect body, perfect hair, perfect skin, and perfect clothes. The children who are big fans of Barbie, especially think this. Throughout the years, the makers of Barbie "Mattel" have made a few changes such as different body types, and different ethnicities. But, Barbie is just an unrealistic image of what some people would like to look like. Barbie has impacted many people's lives in many different ways, boys and girls

  • The Importance Of Role Models For Young Children

    773 Words  | 4 Pages

    her creation by Mattel in 1959. In the 1960's Barbie could be seen as an Astronaut before Neil Armstrong walked on the moon; she was given the position as CEO in the 1980s before women were given powerful roles and she became president in the 1990's before any female candidate had been elected for presidency. Each year since 2011, Mattel has introduced a doll portraying a career under-represented by women including an engineer, architect and entrepreneur. Additionally, in 2015, Mattel released anadvertisement

  • The Case Of The Exclusive Pink Color Essay

    1349 Words  | 6 Pages

    Risks and Impact Risks can vary depending on the specific item that is launched. In the case of the exclusive pink color introduction of the toy medical kit, the risks associated with this launch will be somewhat minimized, given the success of the existing green medical kit available to all retailers. While the risk is minimized with the existing history of the item, the color itself has the potential to limit the demographics. The medical kit is rated for an age range of three to six years

  • Essay On Barbie Doll

    910 Words  | 4 Pages

    a German doll called Bild Lilli as her inspiration. Ruth thought of this idea when she watched her daughter’s childhood playing with paper dolls. Several years and many designs later now Barbie dolls are sold worldwide by the American toy company Mattel, Inc and launched in March 1959. A huge number of 946,000,000 of Barbie dolls are sold every year. The blonde, skinny and tall figure is plastered over shop windows racking in sales. We are in a culture where we have never relied on looks as much

  • Barbie : Gender Equality, Genders And Gender Stereotypes

    704 Words  | 3 Pages

    Mattel has rebranded Barbie to become more inclusive of the different body types and genders that exists in today’s society by expanding the features and styles of the iconic Barbie doll for the fist time in 57 years. Now, Barbie customers can choose from a curvy, tall or petite body shape as well as different facial shapes, skin tones, and eye and hair colors, to depict more realistic features. Barbie is using this opportunity to incorporate significant issues of gender inequality and diversity