Mattel

Mattel: Influences of Barbie dolls on young children Mattel is considered one of the most leading industry when it comes to the invention of toys and video games. Mattel is also a leading brand company that researches and develops new toys and then buys or license them from inventors. But what exactly are they doing to convince us consumers to buy their products? For the past decades now, Barbie dolls mainly created by Mattel have grown tremendously and have made a huge impact to children’s lives

In fact, the Barbie doll was so popular that three years after her release in 1959 Mattel was still filling orders from her first year (Long 17). It wasn’t until the late 1960’s that critics began “comparing Barbie to a Playboy Bunny and calling her a corrupter of youth” (”Bad Girl” 3). One woman commented, “She’s an absurd representation

The Barbie dolls were invented in the year 1959 on March 9, by a American company called Mattel,inc. Barbie dolls have been around for the last 57 years it is a world wide known children toy that changes throughout the years. Barbie dolls play a major role in pop culture life in many ways. Barbie dolls reinforce the idea of fashion in the current year. They creates new styles of barbie dolls with different interests, this applies for barbies who show interest in pop, career interest women's, space

only has Mattel messed up by having Barbie disproportional, but it has taken its toll on many men and women around the globe. Barbie has been blamed for damaging body images. Ruth Handler even states that Barbie was produced to bump up the self-esteem of women and girls, not tear them apart (Albers). Barbie has been frowned upon by mothers because of her large breasts of the doll, but no one ever seems to mention that in the 1950’s this is what the standard doll looked like! It has taken Mattel 60+years

Why have America's perceptions of Barbie changed since 1959? Introduction //summary of the entire paper Barbie is a well-known doll from Mattel that has achieved worldwide fame in its lifetime of over 50 years(Barbiemedia.com, 2009). Its impact has been commented on by many professionals both economically as well as its impact on society mentally. Many believe that Barbie has been the cause for body image issues for young children and has affected people well into adulthood, some have gone on to

choices,” (Mattel 2016) to serve a purpose as a role model to show kids to love themselves instead of trying to be like her.The unrealistic self image and lifestyle of glamour and riches were designed strictly for

"Be anything, Do everything", says Barbie. This slogan is widely represented in most Barbie commercials. Barbie is a toy fashion model doll that was created by Ruth Handler and manufactured by the American toy company, Mattel Inc. Recently, Mattel Inc. had dropped a new Barbie commercial called, "Imagine the Possibilities". The true purpose of this commercial was to grasp the audience in a diverse way than other Barbie commercials. By the visual aspects this promotional commercial argues that a Barbie

business as the Oracle or someone that can see things that other can not. Ruth, by contrast, had a business mind and is what I like to call the General. They had two kids named Barb and Ken. Together Elliot and Ruth started a toy company they called Mattel. Elliot's first product inspiration was that of a plastic ukulele, which was closely followed by a toy piano. Since they were short of capital, Ruth and Elliot would attend toy fairs where store buyers would go to sell their new toy ideas. Even though

knew how or when Barbie came to take over a little kid’s imagination. D. Preview Statement: Today I would like to take the time to inform you about Barbie is who one of the most popular toys if all was time. II. Body A. Ruth Handler, co-founder of Mattel, observed her daughter Barbara playing with paper dolls. This sparked Ruth's vision to create a 3-D doll for girls to play out their imagination. 1. a. Handler was born as Ruth Marianna Mosko in Denver, Colorado. She married her high school boyfriend

History In 1945, Ruth and Eliott Handler founded Mattel – one of Americas leading manufacturing companies of today. The idea for the Barbie doll was conceived when Ruth watched her daughter play with adult paper dolls. She noticed the importance of being able to change the doll's clothes, and decided to create a three-dimensional fashion doll, naming her Barbie after Barbara (her daughter). At the time, the toy market was dominated by baby dolls and toddler dolls. Barbie was a new conception that