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  • Analysis of McDonald’s

    1660 Words  | 7 Pages

    Intro The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its

  • Mcdonald’s - Marketing

    1052 Words  | 5 Pages

    issue of McDonald’s from 1990s to 2003s were lack of preparation before the expansion, underestimate the competition, and fail to recognize the consumer demands. First, McDonald’s aggressively and rapidly expanded their business oversea without preparation, which led them to a wrong direction and lost focus. In addition, all the new employees weren’t trained well enough thus caused the decrease in quality of customer service, their products, and the sanitation. Second, while McDonald’s was solving

  • Mcdonald's Marketing

    8107 Words  | 33 Pages

    HAUTE ECOLE ICHEC- ISC SAINT LOUIS- ISFSC CATEGORIE ECONOMIQUE HORAIRE DECALE DEUXIEME ANNEE DU BACCALAUREAT COURS DE MARKETING MANAGEMENT : TRAVAUX PRATIQUES McDonald’s | Pallarés García, Juan Ferrer Villacampa, Clara SPANISH ERASMUS STUDENTS ANNEE ACADEMIQUE 2010-2011 Contents Index: 1) Introduction: 1.1) Business model 1.2) Suppliers 1.3) History 1.3.1) Advertising themes 1.3.2) General advertising

  • Mcdonald's Essay

    1585 Words  | 7 Pages

    McDonald's Faces 'Millennial' Challenge by: Julie Jargon Aug 25, 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald's is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal

  • Strengths And Weaknesses Of Mcdonald's

    880 Words  | 4 Pages

    1940, McDonald’s has being serving fast food to 70 million people daily in over 100 countries across 35,000 outlets, making it the world largest hamburger fast food chain. This is one of its strengths as McDonald’s is widely recognized all around the world due to its famous golden arches logo. The iconic items that consumers can find in many parts of the world such as the famous Big Mac or the French fries show the consistency of standard of quality and taste around the world. McDonald’s second

  • McDonald's and its Affects on Obesity

    2012 Words  | 9 Pages

    McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a

  • Mcdonald's Marketing Analysis

    1653 Words  | 7 Pages

    restaurant chain in decline. What’s the Problem? At the top for so long, McDonald’s has now found itself lacking in the areas it has long prided itself on: quality and service, according to customer surveys. Drive-thru windows are too slow, improper staffing make “rush hours” more bogged down and their products aren’t as consistent as before. However, that’s not the only reason for the company’s situation. McDonald’s is also

  • Mcdonald's Case Study

    1616 Words  | 7 Pages

    2016). Applying this concept to the McDonald’s case, it is possible to infer that the primary generic strategy adopted by the company is cost leadership (Gregory, 2017). A strategy of Overall Cost Leadership is based on attracting customers using a competitive advantage based on low cost (Dess, McNamara, & Eisner, 2016). According to the last annual report, the price is one of the bases of the firm’s competition (Annual Reports, 2016). To ensure low prices, McDonald’s needs to implement some of the most

  • Mcdonald's Pest Analysis

    3380 Words  | 14 Pages

    The foundation of McDonald’s, a well-known brand name in fast food industry, dates back to 1940 when the McDonald brothers, Dick and Mac, opened a drive-in restaurant in San Bernardino, California. They came up with an idea of using an assembly line process to serve more customers in the same amount of time. In 1948, that idea turned out to be a success as the potato chips were replaced with the world famous French fries of McDonald’s. The real person behind the company’s history, however, is Ray

  • Mcdonald's Case Study

    4772 Words  | 20 Pages

    McDonalds Operating System Evolution 1980 - 2003 Introduction Although McDonald’s production processes continue to evolve, their strategy at a store-level granularity has been to make profit by exploiting their process as best they can to make quality burgers and other food quickly. In order to improve their process and product, they need to look at ways to decrease the lead times, enhance the quality of the product while still empowering employees to quickly prepare the product, and automate