mcdonald's vs subway essay

Case Study #1 – Subway Sandwich Shop Analysis Case Study One – Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca

Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels

a normal little girl, who wanted to be a dancer when she grew up. She decided to take lessons when she was only eight years old. After every lesson, her mother took her to a quick fast food restaurant for a quick meal. Most often they would go to Subway, as it was commonly labeled as a “healthy” fast food place. Seems reasonable, right? It was relatively cheap and it wasn’t too often given the lessons were only twice a week. But then, Sally’s mother noticed that her daughter was gaining weight at

Introduction SIC code 5812 encompasses eating and drinking places, ranging from buffets, cafeterias, fast food, caterers, and more. It specifically describes, “Establishments primarily engaged in the retail sale of prepared food and drinks for on-premise or immediate consumption. Caterers and industrial and institutional food service establishments are also included in this industry.” (1). These establishments can be found anywhere in the country and it would be more unlikely to find a city or town

Final Project- MBA620 1. Description of the Business Model Making the decision on whether to go forward with a start-up verses purchasing a franchise can be a difficult one. Many factors have to be considered in order make the best sound decision for that individual. Thankfully, many resources have been established so that research can be found easier. “There are also many options as far as entrepreneurial ventures are concerned. One of the most common decisions entrepreneurs face is whether

prices fixed within the fast food industry. Oppositely, there are constant price wars between fast food competitors (AmosWEB). In 2008, Taco Bell began offering products at prices ranging between $0.79-0.99 in order to undercut the dollar menus at McDonald’s and Burger King. Wendy’s has taken on a similar strategy, offering a double hamburger for one dollar. Many companies are following this trend in congruence with their competitors and this is creating a possibly detrimental price war (Motley Fool)

activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry, and its attractiveness for potential new entrants. Key players and their positioning was identified using a strategic-groups model, mapping brand value against global presence. Based on the industry analysis, McDonald’s was identified

's total revenue.” (McDonald 's) Moreover, unlike some other franchises Mcdonald’s “currently owns all of its property – valued at an estimated $16 to $18 billion.” (LUBLIN, JOANN S) There are famous quotes by Ray Kroc saying “We are in the real estate business, not the hamburger business.” and “The real estate wasn’t ever going to come down in price – no way!”. With this type of business model it is important for to Mcdonald’s to have the best locations in cities and towns so that their franchisees

Youth Obesity: Who Is Responsible? Obesity in America is a growing problem. Not only adults obesity, but also adolescent and children obesity is indeed a serious public health problem that is increasing in the United States. Many people have attempted to identify the cause of obesity among American children. Recognizing the different causes behind adolescent obesity is fundamental to reduce one of the most serious health challenges of the 21st century. Although adolescent obesity is the result

McDonald’s: Breaching the Luxury Coffee Market Daryl Coleman Connie Gao Heejae Kim McDonald’s Corporation, the world’s largest fast food restaurant chain, owns and franchises more than 31,000 restaurants in 120 countries.1 McDonald’s owes much of its success to the standardization of its fast food products, which include the Big Mac and the Happy Meal. McDonald’s has had a reputation of serving cheap, quick, and unhealthful foods. Recently, documentaries such as Super Size Me has tested