Media use

Gracel Antonette Velicaria 1029166 Assessment Item 2 Academic Literature Review You are required to write a report about the effect of increasing use of Social Media in the workplace in Australia. This is not the use of Social Media as a MARKETING tool. The world of social networking services is rapidly increasing, and it is commonly used in the workplace in Australia. Boyd and Ellison (2007), referring to their journal Social Network Sites defines social network sites as: “Web-based services

activists use technology as their tools. In addition, Wortham helps us grasp the amount of technology usage that makes activists use social media as their tools. Moreover, we can understand better Gladwell claim, “Twitter had scant internal significance in Moldova, a country where few Twitter accounts exists” (403). Gladwell’s point is that social media is not the reason for the revolution in Moldova where few there is few Twitter users. Therefore, while Wortham claims that people using social media daily

Interactivity and the use of UGC are tools that media companies attempt to use as part of creating public engagement. As people spend more time spend online, they are increasingly interactive, and conversely, there is a greater chance they might become engaged with the content (Yang & Coffey, 2014). There is a weak correlation between interactivity and circulation (Graham & Greenhill, 2013), and increased circulation could mean additional income for the publication. Engagement results from someone

Social media has become an essential part of society in this day and age because of its many positives that has many people including minors unable to stay away. While being a finger swipe away from instant news and communication with others has it benefits for minors, there are also many negatives. Most minors that post on social media sites, don’t have their near future in mind when they hit “post”. As social media becomes more prominent among minors, a record number of college admission officers

cosmetics, haute couture and perfumery among others. A lot of luxury shoppers are currently using the social media to discover new brands while recommending to their friends. It is, therefore, crucial to understanding the needs of the audience and what drives them as they use social media platforms. Social media analytics is a valuable tool in understanding the trends of social media and what a company can do to weigh its audience (Anstead and O'Loughlin, 2015, p. 204). The objective of

Promoting Healthy Use of Media for Children and Adolescents Nowadays children and adolescents are exposed to intensive media, such as television, radio, music, video games, smart devices, and any internet based social media. Rideout (2015) reported that on any given day, American teenagers (13-18 years old) spend about nine hours on entertainment media use, excluding time spent at school or for homework. Tweens (8-12 years old) use an average of about six hours ' worth of entertainment media daily. Even

well as the discussions related to it on various media platforms that brought about life-changing opportunities for those eight children, which evidently unfolds the

customers (Assaad and Gomez, 2011). Before social media, marketing and advertising was limited to the traditional methods of marketing, including tv, print, and radio (Demoss, 2014). Older methods of reaching consumers must adapt to a new model of marketing communication strategies, focusing primarily on all forms of social media (Paquette, 2013). Singla and Durga’s (2015) research proposes an explanation for the competitive advantage by using social media in business marketing. The article presents the

How the US Government uses the media to influence its enemies The US Government, via several departments and agencies, uses the media to influence its enemies. This influence takes various forms and is used to accomplish different objectives depending on which part of the government is being used. In addition, there is a direct relationship between which part of the government is doing the influencing, who the “enemy” may be, and what kinds of media tactics are used. At a high level, the

Should Parents Limit the Use of Social Media by Teens? What would happen if a parent came home tuckered out from the day of busy hours and aching feet, longing to plop down on the couch and kick their feet up only to hear silence? Parents typically expect their 13-year-old daughter’s hands to be conjoined to her phone texting away on social media or yapping to her best friend about today’s events in class. Realizing neither of the two normality’s are happening the parent decides to check the daughter’s