Mercedes-Benz

• 1. The Systematic, Objectively Marketing Research In the purpose of understanding more about Mercedes-Benz’s potencial customers’ actual needs and their purchasing behavior, marketing research will be involved. The definenation of marketing research is that of a systematic design, collection, analysis, and reporting if data relevant to a specific marketing situation which probably facing an organiztion. For instance, marketing research can allow maketers have a better undertanding towards

For example, the company's Mercedes-Benz cars segment holds a 5% share of the Western European market, 1.9% share of the US market, 1.4% of the Chinese market, and 0.9% in Japanese market. Similarly, Daimler Trucks hold 37.5% market share in Germany, 22.3% share of the Western European market, 25.2% share of the Brazilian Market, and 20.8% share of the Japanese market. Mercedes-Benz Vans holds 18% of the Western European market and 28.1% of the German market

during this time are still in use today. In 1926, both Daimler-Mercedes merged to become Daimler-Benz AG. This was as a result of the recession during that time which forced many companies into joint ventures. Their cars were marketed under the name of Mercedes-Benz. During the 1930’s, the world was gripped by the second World War which saw the industry, especially in Germany, being used to support ongoing war efforts again. The cars of Mercedes were adored by the Third Reich and the cars were being used

1. Attention getter: According to Forbes, Mercedes-Benz is the #16 World Most Valuable Brands. The founder of Mercedes-Benz, Karl Benz, back to 130 years ago when there were only horse-drawn carriage, he pioneered and innovated the first practical automobile powered by an internal combustion engine at Mannheim. Karl Benz is a very great mechanical engineer during the 19th century (Bellis. M, 2014). 2. Introduction • Profile/bio data/background of the innovator  Original name was Karl Friedrich

Introduction In the late 1980s, Ford strategists took a good look at the booming luxury-car market and realized they needed a global luxury brand to rival BMW and Mercedes-Benz. They considered acquiring several luxury brands. First on the list was Alfa Romeo. But Ford lost Alfa Romeo when Fiat intervened, with a little help from the Italian government. Fiat did not want Alfa, but did not want Ford getting it either. Next came Saab and Jaguar. Ford was negotiating to buy both luxury-car companies

compartment. As the crumple zones absorb energy from crushing See figure (3.1), it helps the car slow down the impact and Safety cell prevent the rest of impact energy and crumple zone parts from entering the passenger compartment. Figure (3.1) how Mercedes Benz cars distribute the crash impact to chassis not to Safety cell were passenger are. Safety cell made from Ultra High Strength Steel and high technique structure to save the passengers. Engineers have selected special materials even designs that

selling luxury cars come from companies like Mercedes Benz, BMW and Audi. BMW very successful model X1 SAV is likely to sell around 2,500 to 3,000 units next year. Without the X1’s contribution to the company, they would have only managed a growth of about 30%. Now Audi on the other hand also had a successful model, the Q5 and the Q7. These additions to the line have helped the company give an excellent performance even in a month like November.  Mercedes Benz car sales for the month of September were

by Volkswagen has been mooted Daimler AG , geramn car corp Daimler AG is a German manufacturer of automobiles, motor vehicles, and engines, which dates back more than a century. Mercedes-Benz (German pronunciation: [mɛʁˈtseːdəs ˈbɛnts]) is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent

Affiliated Transportation offers several luxury transportation options for executives to choose from. The stars of its showroom include a Lincoln Towncar L Sedan, a Mercedes-Benz S Class Sedan, a Chevrolet Suburban LTZ SUV, and a Cadillac Escalade ESV SUV. On the smaller side, the Lincoln will provide comfort and elegance, while the Mercedes-Benz will impress anywhere you go. If you’re bringing along your team, you may want to consider the convenience of the Suburban. Meanwhile, the Escalade not only is

3 Engineering hypothesis of the analysis. 5 4.4 AUDI S4 Sedan (2012) 5 4.4.1 Data Inputs (Importance) 6 4.4.2 Result Analysis. 7 4.5 BMW M3 Sedan (2012) 10 4.5.1 Data Inputs (Importance) 11 4.4.2 Result Analysis. 12 4.6 Mercedes Benz CLS63 AMG Sedan 15 4.6.1 Data Inputs (Importance) 16 4.6.2 Result Analysis. 17 5 Conclusion 19 6 References 20 Table of Figures Figure 1 - House of Quality Process Summary 5 Figure 2 - Audi S4 2012 6 Figure 3 - AUDI