Meyer Werft

Running Head: ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises

ROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities

Cruising has recently gained significant importance as one of the fastest growing niche sectors within the tourism industry around the world. In Bangladesh we have started it with a longer vision. Modern cruises with ever-larger vessels have transformed the ship from merely transporting tourists to various destinations to become a resort in its own right (Kester, 2002; Papathanasis & Beckmann, 2011; Weaver, 2005). With the extended facilities offered, competitive pricing and aggressive marketing

The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers, seasonal cruisers

Choose one sector of the industry that has experienced rapid growth over the past decade. Discuss with examples what you consider to be the major reasons for this growth and how it has affected the industry. Over the last decade there have been significant changes in the travel and tourism industry. The cruise industry is an exciting modern and rapidly expanding global industry. During the current decade, it has continued to expand its capacity and develop new cruising opportunities for vacationers

In order to be able to call something a hobby, I must enjoy doing it, and be able to do it for years. At eighteen years old, fitting my experiences and activities into those two categories is quite difficult. My lack of experience in life gives me a limited view, but the hobbies that I do enjoy, I take pride in. I grew up playing outside with my brother, so we were always doing something together as kids. Whenever my mom would take us out grocery shopping she would blare the music in the car loud

MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis

The Leisure-Cruise Industry February 17, 2011 Business Management Introduction One of the rapid producing leisure industry divisions, the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels, demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice, less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the community sector's inspection

Entertainment There are multiple advantages and disadvantages that come with riding a cruise ships. Taking a cruise can be very expensive and often times require people to save up for it. However, the time spent on a cruise is well worth the money spent for it. An all-inclusive cruise includes most meals, a place to stay, and entertainment. Discounts for kids’ meals vary upon each ship. Adults over the age of 21 do not have to worry about paying for alcohol in the all-inclusive ship. Purchasing food

Observations Evidence Impact Pumping Jetty The pumping jetty has a positive impact on the Southport Spit as it reduces the northward sand drift from forming bars in the entrance to the Southport Seaway and blocking access to small craft. It also pumps sand north across the Southport Seaway through a bypass pipe and out onto the beach of South Stradbroke Island (Banks, 2012). Source: Ms Knight From Dune management Coastal dune management positively protects against the loss of Southport Spits