Music videos have become very prominent since the 1970s, and one music video that really intrigues me is Norwegian rock band A-ha’s “Take on Me”. Released in 1985, “Take on Me” was a huge hit for A-ha, although the band failed to create future songs with similar popularity. Even though the band was only relevant for a short period of time, their song is generally considered to be one of the biggest hits of the 1980s. The genre of the song was new wave, which was popular at the time, and the instrumentation
The development of music videos throughout many years has changed rapidly due to the relationship between media forms and platforms of different media kind of texts. Some issues in contemporary music videos are from the evolution of new technologies, social media and politics. Thus, artists throughout time have taken advantage of music videos in order to use it as a site for debates about politics of representation. Nowadays the majority of music videos are transforming and turning into short films
Since music video came into prominence following the launch of the American video channel, Music Television (MTV) in the 1980s, it has become a popular form of entertainment as well as a principal device for promoting artists and the sale of music recordings. Thus, materials that generally appear to be compelling or exceptional from usual onscreen contents were continually explored and depicted in music videos in order to attract the largest number of viewers. For example, women’s bodies are often
The music video I’ve chosen for my music video analysis essay is “The Suburbs”. “The Suburbs” was released 1 June 2010 by the Canadian indie-rock band known as Arcade Fire and was a single from the album The Suburbs. What’s cool about this music video is that the video footage used for the song is just scenes taken from a short film called “Scenes from the Suburbs.” “The Suburbs” revolves around a group of teens. At first these teens are riding their bikes and playing in what seems to be some suburbs
Me!Me!Me! is a music video and animated short that was created for the Japan Animator Expo in 2014, but was released in the US in 2015 through Vimeo with English subtitles. The song in the video was made by the electronic music artist Teddyloid feat. Daoko, a Japanese singer. The audience of this video would be all fans of anime and electronic music, i.e. presumably young people who proactively use electronic devices. The video is set in three main sequences, each revolving around the main character
Portrayal of gender, sex and sexuality in music videos Over the years, the music industry keeps growing larger and larger. Every year there are new artists from multiple genres of music being found and recognized. With new people in the industry comes new or more ways of expressing their music. Other than using their lyrics, creating a music video to go along with their new song is another way to capture the artists desired audience’s attention. Music videos are a great tactic for musicians to draw
members in music videos, with specific reference to Fergie's music video MILF $ and Michael Buble's music video Close your Eyes. Stuart Price wrote that representation is "the way in which ideas, objects, people, groups and life-forms are depicted by the mass media" and "is the method used by the mass media to create meanings." In other words, representation is the mediation of visual and technical codes to construct a certain depiction of an aspect of reality. Since the first music videos in the 1970's
Analysis of Music Video Aphex Twin – Come to Daddy This Aphex Twin video is certainly one of the most dissimilar music videos that I have studied. It intertwines elements of different genres, to create a video so different to reality; it shocked the nation when released. The director, Chris Cunningham, wanted to make an impact with this video which he did with great style and distinction. Story/Narrative The video starts with quite a gentle and sombre feel
Music video evaluation This is a group project which was to create any type of music video for a client. First we had to contact a band, Byron contacted someone he knew which in the end didn’t go through so after a few weeks we was back to square one. We then started contacting other bands and artist which we should have really done at the start of the project. We did get a group willing to make a music video with us. However this process took much longer than it should of. After contacting the
fire for her music video "Formation.".She has been called a pretender because she says in the song she is proud of her heritage but doesn't embrace her natural look. There have been reports of her getting plastic surgery.But she was no one at the beginning of her career. If she had to change to fit the "Hollywood" look to get to where she is, then who are we to judge. Back when Beyonce started she had to change to make it.But now she is older, wiser and wants to promote self-love. Her music speaks enough