Nike, Inc.

After conducting an environmental scan on Nike, this research has discovered that Nike has placed their organization in the best position to sustain their reputation as the world’s leader of athletic shoes and apparel. Nike Incorporated has limited competition because no athletic shoe company can sustain the level of innovation and excellence that Nike has done over the years. A.O. Smith Water Products Company A.O. Smith Water Products Company

look, and comfort ability, Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock, the author of Oscillate Wildly, wrote, “The shoe is magical, within both the history of the commodity and the psychological compulsions of modern “man.” The shoe is the emblem of fetishism that links the commodity to desire. And the most magical shoe of all is the athletic shoe because it is simultaneously a

Report: The Travails of Nike INTRODUCTION Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so

Nike 's marketing strategy is an important component of the company 's success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike 's marketing mix contains many elements

One man's action in 1985 took a fashion trend and turned it into a global phenomenon, that one company took full advantage of It., Nike. Nike created the "Air Jordan Brand" with Michael Jordan's actions in 1985. Phil Knight the creator of Nike looked at Jordan’s actions as an opportunity to boost the "Sneaker culture" in which it did. Michael Jordan is now the first athlete to be pronounced a billionaire. Michael Jordan's "Air Jordan Brand" has impacted communities, families and the economy as well

18 INTRODUCTION Nike is an incorporated company

| Term Project 1 | Nike Inc. | | Author | | | Table of Contents NIKE Inc. 3 Analyzing Nike’s 10-K 4 Outside information about company and the industry: 8 Analyzing Financial Strength of Nike 12 Broad Audit Plan: 14 Appendix 18 Reference: 18 NIKE Inc. Nike is an American multinational organization which has worldwide presence and their principal business is design, development and worldwide marketing and selling of high quality of footwear, apparel, equipment

“On January 25, 1964 Nike, formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike Incorporated on May 30, 1978”(Nike Business). During the late 70s to early 80s Nike’s initial focus was Track and Field but later expanded into various sports such as : soccer, golf, hockey and basketball just to name a few.” In 1980, Nike entered the decade on the success of its Nike Air technology, and at the end of that year Nike completed its initial public

relevant case/problem, account for and discuss how a psychological perspective can qualify those.” Hand in date: 8th May 2014 Julie Ingemann Jensen 3 Pages Copenhagen Business School 2014 Nike currently stands as a dominant leader in the global athletic retail industry. Particularly amongst females Nike is seen as a popular choice for apparel yet has had trouble solidifying itself as a top choice for footwear, with competitor ASICS seen as the preferred

Running Head: Nike, Inc. Marketing Plan Marketing Plan for Nike, Inc. “Just Do It” ShaRhonda Clark Walsh College MKT 307, Spring Semester 2010 Professor Haener May 31, 2010 Table of Contents Photo of Michael Jordan4 Marketing Plan for Nike, Inc. “Just Do It”5 Nike Organizational Development………………………………………………………………………………………………………….6 Structure……………………………………………………………………………………………………………………………………..6 People…………………………………………………………………………………………………………………………………………6 Culture Systems…………………………………………………………………………………………………………………………