Non-alcoholic beverage

The non-alcoholic beverage segment is a very competitive and dynamic sector and encompasses a broad range of categories as showed in the chart below: The market size is currently around $ 170 billion in sales and is projected to grow to $190 billion by 2020. As the graph below points out, the CSDs remain the largest single sub-category within the segment. However, as the CSD sub-category continues to decline, it is expected that most of the segment growth will be driven by smaller, emerging “better-for-you”

Company SWOT Analysis Company Description The name of My Non-Alcoholic Beverage Company is "Revitalize Energy Drink". I decided on this particular name because it should connect with consumers and the name speaks for itself. The drink will consist of all natural products to help give users a boost of energy and assist them to consume natural vitamins and minerals their bodies need. Our mission is to serve men and women of all ages by providing an all-natural quality energy drink that will fuel their

David Bohn Restaurant Operations Final Beverage Paper – Non-Alcoholic 10/9/2015 Non-Alcoholic Beer Non-alcoholic beer for the most part still has alcohol in it, .5 percent alcohol is the most common and yes there are some that have 0.0 percent alcohol but they are more expensive to produce and the flavor is greatly reduced. There are countries like Saudi Arabia, Kuwait, and Qatar, just to name a few, where you would find the 0.0 percent alcoholic beer because any type of alcohol consumption

THE MARKETING OF FOODS AND NON-ALCOHOLIC BEVERAGES TO CHILDREN Name Course Professor University City, State Date Introduction Even though marketing has the ability to influence people of all ages, children seem to be the most vulnerable ones. The 2003 Hastings report concluded, “on the evidence up to that date, that children in the UK are exposed to extensive food advertising, and that the diet advertised is considerably less healthy than the diet healthcare experts would recommend” (Halford

PepsiCo is a world leader in convenient food and beverages that manufacture, market, distribute and sell wide variety of beverages, foods and snacks, serving consumers in almost every part of the world. PepsiCo operates under six reportable segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe (Europe) and PepsiCo Asia, Middle East and Africa (AMEA). All of the mentioned segments are registered under

Throughout this report, we will be exploring the strengths, weaknesses, opportunities, and threat for each of these publically traded companies. We will further compare and analyse the financial performance of these two industry leaders of the non-alcoholic beverage market. Background: Coca-Cola Company According to King, M., M., (1986), “In the early 1880’s, Dr. Pemberton had introduced what became an extremely popular drink in Atlanta, Pemberton’s French Wine Cola.” (p. 85) According to King, M.

Industry Background SIC and NAICS An industry as complex as the Food and Non-Alcoholic beverages industry must be coded by organizing smaller sub-categories when referencing the Standard Industrial Classification (SIC) system and the North American Industry Classification System (NAICS). These systems categorize industries using codes to aid in analytical research for Federal statistical agencies. (United States Census Bureau, 2012). A quick search using key words or the actual code will allow the

Coca-Cola Industry Coca-Cola was founded 125 years ago and has dominated the non-alcoholic beverage industry for a significant amount of time. It currently leads the industry in market share at around 40% and 1.9 billion servings are consumed each day around the world (Business Insider). The company is mainly known for their carbonated soft drinks, but they own around 500 brands of soft drinks, juices, bottled waters, sports drinks, and other types of drinks. Coca-Cola has a total of 17 brands that

started in 1892 by Dr. John pemberton. It is the world primary producer of beverages and operates on a global scale across over 200 countries. The head office is in Atlanta Georgia recommendation that could help them continue to be a dynamic producer of soft drinks in the marketplace the company is widely recognized by 94% of the world population. It is the leader in manufacturing, marketing and distribution of non-alcoholic beverages and many other product brands. The aim of this marketing plan is to identify

quiet rich and affluent neighborhood of the city of Southlake. The main purpose of the store is to serve non-alcoholic beverages like coffee and yogurts to the people in my neighborhood who will have travel almost a mile to get to the nearest beverage store. My Parlor is a neighborhood beverages store where customers can bring their families to have a thirst quenching non-alcoholic beverages, especially during the summer season. The word "MY" was chosen to give customers a kind of sense of ownership