Oneworld

Table of Contents Abstract 3 Situation Analysis 3 Strengths, Weaknesses, Threats, and Opportunities 4 Re-Branding 6 Pricing Strategy 8 Service Marketers 9 Future 12 Summary 12 References 13 Abstract In this case study we will review the new strategic business plan of American Airlines, and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts, the effectiveness of existing practices of the airline and how

attracted places. As hubs increase rewards become broader redeeming meaningful awards as you fly across the globe with American. American Airlines AAdvantage program awards miles and Elite Qualifying Dollars for every airline affiliated with the oneworld alliance. The many relationships with numerous car rental companies, hotel brands and cruise lines is what set them above the rest. Along with captivating that title they spread their brand image strongly from terminal kiosks, interior seats and

In 1946, American Airlines established its maintenance and engineering bases in Tulsa, Oklahoma. In 1953, American Airlines pioneered nonstop transcontinental service across the across the U.S. with the Douglas DC-7. During 1957, American opens the world’s first special facility for flight attendant training, the American Airlines Stewardess College, in Dallas/Fort Worth. During January 1959, American Airlines introduces the Lockheed Electra, which is the first U.S.-designed turboprop plane.

attracted places. As hubs increase rewards become broader redeeming meaningful awards as you fly across the globe with American. American Airlines AAdvantage program awards miles and Elite Qualifying Dollars for every airline affiliated with the oneworld alliance. The many relationships with numerous car rental companies, hotel brands and cruise lines is what set them above the rest. Along with captivating that title they spread their brand image strongly from terminal kiosks, interior seats and

the code-sharing, reciprocal agreements, frequent flyers programme and many other more (Pitfield, 2007). Currently there are three main Airline Alliance that consist of numerous number of airlines in each alliance. The Airline Alliance are Skyteam, Oneworld, and Sky Alliances. As stated before each one of the alliance have the same purpose which is code sharing, frequent flyers programme and many other more. The rise of the airline alliances has given significant positive impacts towards the industry

In this long operation period, Qantas constantly developed and improved so as to achieved some achievement and earn good reputation. For example, in 2012, it got different awards about entertainment facilities, the best first class and business class within 10. In addition, it was the best safety airline in the world from Airline Ratings in 2013. These good growth can lead Qantas come into a good situation and bring more passengers. 1.4 Affecting future strategy choice Qantas got a lot of awards

(profit/loss after tax) to £ 281 million (profit/loss after tax) from 2010 to 2013. (Madar, 2015) British Airways Overview: British Airways is currently the largest international scheduled airline in the United Kingdom. It was a founding member of the Oneworld alliance with Cathy Pacific, American Airlines, and Qantas. This British air transport company was formed in 1974, merging from two nationalized airline corporations, British Overseas Airways Corporation and British European Airways, plus two regional

British Airways also known as BA is United Kingdom based airline. Based on fleet size, British airline is the largest airline of the United Kingdom. It is the second largest airline measured by passengers carried. In 1972, British Airways board was established by the government of United Kingdom for managing two nationalised airline corporations British European airways and British Overseas Airways Corporation along with two regional smaller airlines Northeast Airlines from Newcastle upon Tyne

seasonal demands such as holidays and special events, Qantas’s performance objectives must remain flexible in order to adjust to major increases or decreases in customer demand. • Customisation o Qantas offers customisation through its membership in the Oneworld Alliance and the alternative option of Jetstar. Qantas offers economy and business class on domestic flights and economy, premium economy, business and first class on international flights. • Cost o Qantas keeps their costs as low as possible, whilst

small requirements set by Boeing. With 146 planes in their aircraft inventory, plus additional planes through orders, Cathay has made many investments, in order to build up Hong Kong as a global transport hub. As Cathay is one of the members of the oneworld alliance, they have member airlines with airberlin, American Airlines, British Airways, Finnair, Iberia, Japan Airlines, LATAM Airlines, Royal Jordanian, Sri Lankan Airlines,