Online advertising

Irrespective of all the benefits of internet advertising it has got few challenges. Some of major limitations of online advertising are as follows: • It only targets the audience who are tech-savvy, especially the younger generation, and thus misses out on a large number of prospective customers. • There are many customers who are less prone to using mobiles or frequently checking messages on their cell phones or emails, hence internet advertising fail to meet its objective for such audience. •

marketing are; • Advertising – Radio, TV, billboards, newspapers, cinema • PR and Events – Press conferences and press releases, seminars, sponsorship of arts or cultural events • Direct marketing – Flyers, brochures, mail shots • Personal Selling – Sales presentation, sales meetings, trade fairs • Promotion – Buy one get one free, price-off deals, samples, bonus packs Whereas, the latest addition to the marketing communication mix is Digital Marketing which includes methods of advertising or promotion

internet. We are seeing new forms of advertising taking place in the form of apps for phones which are connected to online websites. With advertising seemingly expanding every day businesses wonder, is print media advertising still effective? The facts seem to point toward print media advertising still being very effective depending on the company’s goal. According to Ian Linton from Chron.com and Manohar (2013), “Print media advertising is a form of advertising that uses physically printed media

smart phone market Contents Introduction 1-Study Statement 2- Research Aims Research Objectives Research Questions 3- Literature Review Social Media Social Media as an advertising tool Social Media and Consumer buying behavior Social Media advertising affecting Nokia 4- Theoretical Framework 5- Research Design and Methodology Type of Investigation Data Collection Methods Qualitative and Quantitative Research Sampling Information Ethical

The two recent advertisements that I have chosen to discuss are the Audi TTS “Leap of Faith” advert and one of the new Ford Focus advertisements which showcases the Active Park Assist feature. Audi’s campaign is from October 2014 to present, but Ford’s campaign began in 2013 and this is the latest advertisement which was brought to screens in November, to highlight the new technology. According to Left-lane (2014) Audi TT sales were strong earlier in the year in 2014 compared with 2012 and 2013

The main goal of advertising and marketing is delivering the right message to the right person at the right time. Having a strong an e-commerce brand is vital for an e-commerce business to be successful. Marketing and advertising is almost as important as a brand. A major part to branding is how the message is delivered. Advertisers have new and ingenious ways to get their advertising messages to the consumer. Using the world wide web, social medias sites, display ads, video advertisements along

Communication Studies Communication Theories Privacy and personalized advertising in social media. José Manuel Galiano García 104461015 Professor Sewen Sun Taipei, Taiwan December, 2015 Contents I. Introduction 3 II. Privacy as a framework 4 Privacy Perspectives 6 A. Privacy as Subject 7 B. Privacy as Object 7 III. Regulation 7 C. Privacy-by-design 8 D. Data protection regulation 8 E. US Do-Not-Track Online Act 8 IV. Conclusion and Recommendations for future research 9 V. Bibliography

Table of Content Contents Page No. Company Overview 02 Solution of Learning Outcome - 04 03 – 09 Appendix

least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster

clubs - Sales promotion and advertising at point of sales: Bottle shop advertisements 4 Pines beer coaster in pubs/venues serving 4 pines Bulk buying discounts at bottle shops - Transit advertising (busses and trains) - Outdoor (outdoor furniture, bus stops) Broadcast Media - Radio: Radio-FM-Nova,2 Day,JJJ, Radio-AM-2GB,2UE Radio online-Pandora Interactive Media - Social Media: Facebook, YouTube and Twitter - Craft beer blogs/forums - 4 Pines website: competitions & online sales promotions - 4 Pines